This entry was posted on Sunday, February 25th, 2007 at 4:56 pm and is filed under Carnival of Nonprofit Consultants, Nonprofit Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Carnival of Nonprofit Consultants, #32
Welcome to the 32nd edition of the Carnival of Nonprofit Consultants. This carnival is a collection of the best advice and resources that consultants and other support organizations are offering to nonprofits through their blogs each week. We limit the carnival to the seven best posts of the week as determined by the edition’s host (that’s me this week).
Hold on tight - here we go . . .
Colin Delany at e.politics offers five must-do’s when you are planning a web project by guest blogger Tia Sumler. No matter whether you are creating a new online campaign, redesigning your site, or transitioning to a CMS (and who isn’t), you’ll find these steps helpful in organizing the process.
Paul Jones at Cause-Related Marketing says nonprofits, corporations, and ad agencies need to ask themselves several questions before getting involved in cause-related marketing. One of the questions for nonprofits: “Is your mission competitive with an existing cause-related marketing giant?” For example, Paul says he would be very reluctant to try cause-related marketing in the U.S. with a breast cancer charity because the Komen campaign is so competitive, creative, and effective.
If you are using ethnic media to get your message across via ads or advertorials, don’t make the mistake Nedra Weinreich at Spare Change found. She shares a story about seeing an ad clearly targeting the Chinese community in her local Jewish paper, with some funny comments on why this just doesn’t work.
Jeff Brooks at Donor Power Blog says that if we don’t give donors power, they can take it. Specifically, what’s behind donors who want to be anonymous, even to the organization they are giving to? Do they so fear that you will bombard them with more solicitations that they won’t even reveal themselves to you? Jeff asks scary questions, but offers some wise answers.
Dan Heath and Chip Heath, authors of Made to Stick, say that the more you know, the less you can accurately and succinctly explain it to other people. Matthew Monberg at Beyond Giving draws four conclusions for nonprofit communicators on this curse of knowledge. For example, you should reject any assumptions you have about what your audience knows.
Nancy Schwartz at Getting Attention breaks down the Jet Blue fiasco and looks at what they did right and wrong, with some tips for nonprofits on handling their own crisis communications.
Lisa (the Grok) Davis at GrokDotCom, who usually focuses more on business retail, took a look at a nonprofit campaign to end poverty and how it appeals — and does not appeal — to four different personality types. The conclusion about the campaign: too many steps, not enough scent, no points of resolution, terribly weak calls to action, and minimal language targeted to varying personality needs. (This is an old post, but it was just submitted to the Carnival and I really liked it, so I’m breaking the freshness rule to include it.)
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February 26th, 2007 at 9:28 am
Excellent post. My wife is an investment broker and was beside herself at the way JetBlue punted its futures. Idiots. It’s going to take a whole lot longer than six hours to undo the damage they’ve suffered. A powerful lesson for us all: Don’t. Stop. Thinking.