http://www.nonprofitmarketingguide.com/blog/2007/03/06/images-in-email-and-e-newsletters-dos-and-donts/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 24 Jul 2008 10:08:26 +0000 http://wordpress.org/?v=2.5 http://www.nonprofitmarketingguide.com/blog/2007/03/06/images-in-email-and-e-newsletters-dos-and-donts/#comment-42446 Nonprofit Marketing Guide » Quick Tips for Better Nonprofit Email Newsletters Tue, 26 Feb 2008 03:16:35 +0000 http://www.writing911.com/blog/2007/03/06/images-in-email-and-e-newsletters-dos-and-donts/#comment-42446 [...] Images near the top of your newsletter can not only hog that important space, but also waste it entirely if images are turned off in the email program. For example, if you want to use an image as your newsletter header, keep it “short” — say under 100 pixels high — so that it doesn’t fill up the whole preview pane. Be sure that you have plenty of compelling text near the top of the newsletter so that even if images are turned off, the reader still sees some interesting text. Also be sure to include ALT tags with all images. See Images in Email and Email Newsletters: Dos and Don’ts and Writing Great ALT Tags for Your E-Newsletters on my blog. [...] […] Images near the top of your newsletter can not only hog that important space, but also waste it entirely if images are turned off in the email program. For example, if you want to use an image as your newsletter header, keep it “short” — say under 100 pixels high — so that it doesn’t fill up the whole preview pane. Be sure that you have plenty of compelling text near the top of the newsletter so that even if images are turned off, the reader still sees some interesting text. Also be sure to include ALT tags with all images. See Images in Email and Email Newsletters: Dos and Don’ts and Writing Great ALT Tags for Your E-Newsletters on my blog. […]

]]> http://www.nonprofitmarketingguide.com/blog/2007/03/06/images-in-email-and-e-newsletters-dos-and-donts/#comment-2371 Nonprofit Communications » Blog Archive » Writing Great ALT Tags for Your E-Newsletters Wed, 07 Mar 2007 18:19:22 +0000 http://www.writing911.com/blog/2007/03/06/images-in-email-and-e-newsletters-dos-and-donts/#comment-2371 [...] ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the image, but they will likely see the ALT text. ALT tags are also needed by visually impaired people who rely on screen readers. [...] […] ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the image, but they will likely see the ALT text. ALT tags are also needed by visually impaired people who rely on screen readers. […]

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