http://www.nonprofitmarketingguide.com/blog/2007/03/07/writing-great-alt-tags-for-your-e-newsletters/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Sun, 5 Jul 2009 04:01:02 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.nonprofitmarketingguide.com/blog/2007/03/07/writing-great-alt-tags-for-your-e-newsletters/comment-page-1/#comment-42447 Nonprofit Marketing Guide » Quick Tips for Better Nonprofit Email Newsletters Tue, 26 Feb 2008 03:45:38 +0000 http://www.writing911.com/blog/2007/03/07/writing-great-alt-tags-for-your-e-newsletters/#comment-42447 [...] Images near the top of your newsletter can hog that important space or waste it entirely if images are turned off in the email program. For example, if you want to use an image as your newsletter header, keep it “short” — say under 100 pixels high — so that it doesn’t fill up the whole preview pane. Be sure that you have plenty of compelling text near the top of the newsletter so that even if images are turned off, the reader still sees some interesting text. Also be sure to include ALT tags with all images. See Images in Email and Email Newsletters: Dos and Don’ts and Writing Great ALT Tags for Your E-Newsletters on my blog. [...] [...] Images near the top of your newsletter can hog that important space or waste it entirely if images are turned off in the email program. For example, if you want to use an image as your newsletter header, keep it “short” — say under 100 pixels high — so that it doesn’t fill up the whole preview pane. Be sure that you have plenty of compelling text near the top of the newsletter so that even if images are turned off, the reader still sees some interesting text. Also be sure to include ALT tags with all images. See Images in Email and Email Newsletters: Dos and Don’ts and Writing Great ALT Tags for Your E-Newsletters on my blog. [...]

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