Let’s Rewrite Some Newsletter Headlines

by Kivi Leroux Miller on March 15, 2007

in Copywriting,E-Newsletters,Nonprofit Communications,Print Newsletters,Writing for the Web

Copyblogger is showing people how he would rewrite some of their blog headlines, including notes on why he made the changes he did. I do a similar exercise in my newsletter writing courses and it’s always fun. So, let’s try it here. Either leave a comment or send an email to me at kivi *AT* writing911.com. Provide a link to a newsletter article or blog headline you’d like to see rewritten. If you don’t have the article online, email me the original headline and the lead paragraph.

  • http://digitaldivorceddad.blogspot.com Tristan

    Are we discussing SEO here, because I really can’t figure out how to make it work. I also wonder whether concentrating on SEO takes some of the joy out of writing…

  • Kivi Leroux Miller

    SEO is a secondary consideration for this exercise. The main goal is to write headlines that grab your readers and make them want to read your newsletter article or blog post.

Previous post:

Next post: