Let’s Rewrite Some Newsletter Headlines
Posted by Kivi Leroux Miller on Mar 15, 2007 in Copywriting, E-Newsletters, Nonprofit Communications, Print Newsletters, Writing for the Web |
Copyblogger is showing people how he would rewrite some of their blog headlines, including notes on why he made the changes he did. I do a similar exercise in my newsletter writing courses and it’s always fun. So, let’s try it here. Either leave a comment or send an email to me at kivi *AT* writing911.com. Provide a link to a newsletter article or blog headline you’d like to see rewritten. If you don’t have the article online, email me the original headline and the lead paragraph.
Are we discussing SEO here, because I really can’t figure out how to make it work. I also wonder whether concentrating on SEO takes some of the joy out of writing…
SEO is a secondary consideration for this exercise. The main goal is to write headlines that grab your readers and make them want to read your newsletter article or blog post.