This entry was posted on Thursday, March 15th, 2007 at 9:25 am and is filed under Copywriting, E-Newsletters, Nonprofit Communications, Print Newsletters, Writing for the Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Let’s Rewrite Some Newsletter Headlines
Copyblogger is showing people how he would rewrite some of their blog headlines, including notes on why he made the changes he did. I do a similar exercise in my newsletter writing courses and it’s always fun. So, let’s try it here. Either leave a comment or send an email to me at kivi *AT* writing911.com. Provide a link to a newsletter article or blog headline you’d like to see rewritten. If you don’t have the article online, email me the original headline and the lead paragraph.
2 Responses to “Let’s Rewrite Some Newsletter Headlines”
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March 15th, 2007 at 11:23 am
Are we discussing SEO here, because I really can’t figure out how to make it work. I also wonder whether concentrating on SEO takes some of the joy out of writing…
March 15th, 2007 at 11:43 am
SEO is a secondary consideration for this exercise. The main goal is to write headlines that grab your readers and make them want to read your newsletter article or blog post.