http://www.nonprofitmarketingguide.com/blog/2007/09/17/are-you-numbing-or-inspiring-potential-supporters/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 24 Jul 2008 10:11:30 +0000 http://wordpress.org/?v=2.5 http://www.nonprofitmarketingguide.com/blog/2007/09/17/are-you-numbing-or-inspiring-potential-supporters/#comment-25292 Deconstructing Descriptive Copy | Attraction Biz.com Wed, 24 Oct 2007 14:57:05 +0000 http://www.writing911.com/blog/2007/09/17/are-you-numbing-or-inspiring-potential-supporters/#comment-25292 [...] While  descriptive wins hands down in the headline category, be careful how far you should go with your descriptions in the content of your copy.    Getting TOO descriptive can actually hurt your response rates instead of helping it.  The Nonprofit Communications blog has a great post on "Are you numbing or inspiring potential supporters?" [...] […] While  descriptive wins hands down in the headline category, be careful how far you should go with your descriptions in the content of your copy.    Getting TOO descriptive can actually hurt your response rates instead of helping it.  The Nonprofit Communications blog has a great post on "Are you numbing or inspiring potential supporters?" […]

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