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	<title>Comments on: Anatomy of a Direct Mail Makeover: The Value in Listening</title>
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	<link>http://www.nonprofitmarketingguide.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/</link>
	<description>Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.</description>
	<pubDate>Mon, 13 Oct 2008 09:57:21 +0000</pubDate>
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		<title>By: Nonprofit Communications &#187; Blog Archive &#187; Anatomy of a Direct Mail Makeover: Design to Engage</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-30604</link>
		<dc:creator>Nonprofit Communications &#187; Blog Archive &#187; Anatomy of a Direct Mail Makeover: Design to Engage</dc:creator>
		<pubDate>Fri, 16 Nov 2007 19:03:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.writing911.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-30604</guid>
		<description>[...] This is the third in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 &#124; Part 2 &#124; This is Part 3 &#124; Part 4 &#124; Part 5 [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the third in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | This is Part 3 | Part 4 | Part 5 [...]</p>
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		<title>By: Nonprofit Communications &#187; Blog Archive &#187; Anatomy of a Direct Mail Makeover: Connect with Donors</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-30600</link>
		<dc:creator>Nonprofit Communications &#187; Blog Archive &#187; Anatomy of a Direct Mail Makeover: Connect with Donors</dc:creator>
		<pubDate>Fri, 16 Nov 2007 19:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.writing911.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-30600</guid>
		<description>[...] This is the fourth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 &#124; Part 2 &#124; Part 3 &#124; This is Part 4 &#124; Part 5 [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the fourth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | This is Part 4 | Part 5 [...]</p>
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		<title>By: Nonprofit Communications &#187; Blog Archive &#187; Anatomy of a Direct Mail Makeover: Knead Until It Shines</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-29797</link>
		<dc:creator>Nonprofit Communications &#187; Blog Archive &#187; Anatomy of a Direct Mail Makeover: Knead Until It Shines</dc:creator>
		<pubDate>Wed, 14 Nov 2007 21:44:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.writing911.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-29797</guid>
		<description>[...] This is the second in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 &#124; This is Part 2 &#124; Part 3 [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the second in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | This is Part 2 | Part 3 [...]</p>
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		<title>By: Nonprofit Communications &#187; Blog Archive &#187; Nonprofit Makeovers at the Carnival</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-29040</link>
		<dc:creator>Nonprofit Communications &#187; Blog Archive &#187; Nonprofit Makeovers at the Carnival</dc:creator>
		<pubDate>Mon, 12 Nov 2007 21:48:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.writing911.com/blog/2007/11/12/anatomy-of-a-direct-mail-make-over-listening-to-your-audience/#comment-29040</guid>
		<description>[...] The bonus host post from me here at Nonprofit Communications is the first of my five-part series this week on a makeover of an alumni direct mail piece by the University of California at Berkeley, my alma mater. Special thanks for Amy Cranch and Virginia Gray at Cal for their willingness to speak so openly about the behind-the-scenes process. [...]</description>
		<content:encoded><![CDATA[<p>[...] The bonus host post from me here at Nonprofit Communications is the first of my five-part series this week on a makeover of an alumni direct mail piece by the University of California at Berkeley, my alma mater. Special thanks for Amy Cranch and Virginia Gray at Cal for their willingness to speak so openly about the behind-the-scenes process. [...]</p>
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