Comments on: Don’t Pass Go Until Three Marketing Tasks Are Complete http://www.nonprofitmarketingguide.com/blog/2007/12/02/dont-pass-go-until-three-marketing-tasks-are-complete/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Tue, 7 Oct 2008 01:19:27 +0000 http://wordpress.org/?v=2.6 By: Kivi Leroux Miller http://www.nonprofitmarketingguide.com/blog/2007/12/02/dont-pass-go-until-three-marketing-tasks-are-complete/#comment-36122 Kivi Leroux Miller Mon, 03 Dec 2007 16:58:54 +0000 http://www.writing911.com/blog/2007/12/02/dont-pass-go-until-three-marketing-tasks-are-complete/#comment-36122 Hi Paul, Great clarification on the differences, thanks! Sorry to hear the blog as dead as it's the kind of advice nonprofits can use. If you are blogging elsewhere, please feel free to post another comment with the link. Kivi Hi Paul,
Great clarification on the differences, thanks! Sorry to hear the blog as dead as it’s the kind of advice nonprofits can use. If you are blogging elsewhere, please feel free to post another comment with the link.
Kivi

]]> By: Paul Whaley http://www.nonprofitmarketingguide.com/blog/2007/12/02/dont-pass-go-until-three-marketing-tasks-are-complete/#comment-36120 Paul Whaley Mon, 03 Dec 2007 16:30:13 +0000 http://www.writing911.com/blog/2007/12/02/dont-pass-go-until-three-marketing-tasks-are-complete/#comment-36120 I agree on the broad brushstrokes, but, personally, I think you made a mistake advising people to save a logo as a JPG. JPG is unsuitable for logos because it is a compression system designed for photos - it can't handle flat blocks of colour or hard edges. Since logos are always blocks of colour with hard edges, they should be saved as GIF (or PNG). The last entry in my long-dead blog is about this. I posted sample pictures to show the differences in quality. http://www.paulworks.blogspot.com/ I agree on the broad brushstrokes, but, personally, I think you made a mistake advising people to save a logo as a JPG.

JPG is unsuitable for logos because it is a compression system designed for photos - it can’t handle flat blocks of colour or hard edges. Since logos are always blocks of colour with hard edges, they should be saved as GIF (or PNG).

The last entry in my long-dead blog is about this. I posted sample pictures to show the differences in quality.

http://www.paulworks.blogspot.com/

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