Comments on: Nonprofit Taglines: So Few Words, So Much Angst http://www.nonprofitmarketingguide.com/blog/2008/01/03/nonprofit-taglines-so-few-words-so-much-angst/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Sun, 20 Jul 2008 13:49:38 +0000 http://wordpress.org/?v=2.5 By: Nonprofit Communications » Blog Archive » The Carnival Is Back! Great Ideas and Tips for Nonprofits http://www.nonprofitmarketingguide.com/blog/2008/01/03/nonprofit-taglines-so-few-words-so-much-angst/#comment-40906 Nonprofit Communications » Blog Archive » The Carnival Is Back! Great Ideas and Tips for Nonprofits Mon, 07 Jan 2008 21:19:48 +0000 http://www.nonprofitmarketingguide.com/blog/2008/01/03/nonprofit-taglines-so-few-words-so-much-angst/#comment-40906 [...] And my bonus host post: a few tips on writing nonprofit taglines. [...] […] And my bonus host post: a few tips on writing nonprofit taglines. […]

]]> By: No Salvation http://www.nonprofitmarketingguide.com/blog/2008/01/03/nonprofit-taglines-so-few-words-so-much-angst/#comment-40840 No Salvation Fri, 04 Jan 2008 08:10:49 +0000 http://www.nonprofitmarketingguide.com/blog/2008/01/03/nonprofit-taglines-so-few-words-so-much-angst/#comment-40840 Salvation Army's slogan is a total joke. First of all, they do not provide a Form 990 - so they cannot justify it. Secondly, they claim something like 15-20% overhead: hardly best in the business. Thirdly, they fully intend to argue that they do a better job than other organizations. This is, as you say, not very Christian attitude (particularly since they lack outcomes to prove it). They are fundamentally a church, and they target the poor for the purpose of making easy converts (i.e. accept Jesus and we'll give you food). I have major problems with them. Trent Stamp's blog has mentioned them many times. Worth checking out. Salvation Army’s slogan is a total joke. First of all, they do not provide a Form 990 - so they cannot justify it. Secondly, they claim something like 15-20% overhead: hardly best in the business. Thirdly, they fully intend to argue that they do a better job than other organizations. This is, as you say, not very Christian attitude (particularly since they lack outcomes to prove it).

They are fundamentally a church, and they target the poor for the purpose of making easy converts (i.e. accept Jesus and we’ll give you food). I have major problems with them.

Trent Stamp’s blog has mentioned them many times. Worth checking out.

]]>