Comments on: Five Sure Signs Your Print Newsletter Is Really Boring http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Tue, 7 Oct 2008 01:16:55 +0000 http://wordpress.org/?v=2.6 By: I guess our newsletter isn’t that boring : A View from Judi Sohn http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41926 I guess our newsletter isn’t that boring : A View from Judi Sohn Fri, 08 Feb 2008 04:05:53 +0000 http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41926 [...] From Five Sure Signs Your Print Newsletter Is Really Boring: 1) The “Letter from the Executive Director” is on the cover or takes up a whole page. 2) You’re talking about stuff that happened months ago. 3) The photos are all grip-and-grins and fig-leaf lineups. 4) The word “You” is rarely used. 5) You’ve reduced the type size to make everything fit. [...] [...] From Five Sure Signs Your Print Newsletter Is Really Boring: 1) The “Letter from the Executive Director” is on the cover or takes up a whole page. 2) You’re talking about stuff that happened months ago. 3) The photos are all grip-and-grins and fig-leaf lineups. 4) The word “You” is rarely used. 5) You’ve reduced the type size to make everything fit. [...]

]]> By: Carol Eyman http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41788 Carol Eyman Mon, 04 Feb 2008 04:35:33 +0000 http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41788 Kivi, I would add: Grab your readers IMMEDIATELY, with interesting, specific headlines, subheads, and decks. Replace headlines like "Director's Report" with "Fundraising Gala Brings in $500,000" or "Food Bank Feeds 200 Families Per Day." Put the most important information in the first or second paragraph, not buried deep in the story, since few readers make it to the end. Kivi,
I would add: Grab your readers IMMEDIATELY, with interesting, specific headlines, subheads, and decks. Replace headlines like “Director’s Report” with “Fundraising Gala Brings in $500,000″ or “Food Bank Feeds 200 Families Per Day.” Put the most important information in the first or second paragraph, not buried deep in the story, since few readers make it to the end.

]]> By: Sandy Rees http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41616 Sandy Rees Tue, 29 Jan 2008 21:06:36 +0000 http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41616 Right on Kivi! I lead a workshop on newsletters and I tell my students to think about what the DONOR will be interested in, not what the staff thinks should go in. Leave out the "Welcome new staff" and instead, include stories about the people you are helping. Make it easy to read, with lots of white space, good headlines, and plenty of photos where we can clearly see the subject's face. Right on Kivi! I lead a workshop on newsletters and I tell my students to think about what the DONOR will be interested in, not what the staff thinks should go in. Leave out the “Welcome new staff” and instead, include stories about the people you are helping. Make it easy to read, with lots of white space, good headlines, and plenty of photos where we can clearly see the subject’s face.

]]> By: Jeremy Gregg http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41386 Jeremy Gregg Wed, 23 Jan 2008 06:35:08 +0000 http://www.nonprofitmarketingguide.com/blog/2008/01/21/five-sure-signs-your-print-newsletter-is-really-boring/#comment-41386 Kivi, this one really hit home. I have done ALL of this! I blogged your blog. Thanks for your continued work! Jeremy Gregg, Editor The Raiser's Razor http://theraiser.blogspot.com/ Kivi, this one really hit home. I have done ALL of this!

I blogged your blog. Thanks for your continued work!

Jeremy Gregg, Editor
The Raiser’s Razor
http://theraiser.blogspot.com/

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