Comments on: Hearts (Not Heads) and Identity Motivate Voters — and Donors http://www.nonprofitmarketingguide.com/blog/2008/02/08/hearts-not-heads-and-identity-motivate-voters-and-donors/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 08:40:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Thirteen Ways to Empower Your Grassroots Fundraisers | Inspiring Generosity http://www.nonprofitmarketingguide.com/blog/2008/02/08/hearts-not-heads-and-identity-motivate-voters-and-donors/comment-page-1/#comment-117324 Thirteen Ways to Empower Your Grassroots Fundraisers | Inspiring Generosity Wed, 13 Jul 2011 14:47:38 +0000 http://www.nonprofitmarketingguide.com/blog/2008/02/08/hearts-not-heads-and-identity-motivate-voters-and-donors/#comment-117324 [...] supporters only care about statistics when they want to validate why they support your cause. But stats won’t move them to fight for a cause with all their heart. Stories about how your organization makes a difference [...] [...] supporters only care about statistics when they want to validate why they support your cause. But stats won’t move them to fight for a cause with all their heart. Stories about how your organization makes a difference [...]

]]> By: Leyla Farah http://www.nonprofitmarketingguide.com/blog/2008/02/08/hearts-not-heads-and-identity-motivate-voters-and-donors/comment-page-1/#comment-41953 Leyla Farah Sat, 09 Feb 2008 08:51:05 +0000 http://www.nonprofitmarketingguide.com/blog/2008/02/08/hearts-not-heads-and-identity-motivate-voters-and-donors/#comment-41953 An absolutely excellent post - and so very true. It's tempting to use fear to motivate action - but even if it generates a short-term gain - it's certainly not a long term strategy. Non-profit organizations, even more than for-profit businesses, need to diligently avoid this pitfall. ------- Leyla Farah Cause+Effect - Public Relations with a Purpose An absolutely excellent post – and so very true. It’s tempting to use fear to motivate action – but even if it generates a short-term gain – it’s certainly not a long term strategy.

Non-profit organizations, even more than for-profit businesses, need to diligently avoid this pitfall.

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Leyla Farah
Cause+Effect – Public Relations with a Purpose

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