Comments on: Dealing with the Letter from the Executive Director http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Sun, 12 Oct 2008 10:45:35 +0000 http://wordpress.org/?v=2.6 By: Tom Durso http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/#comment-42861 Tom Durso Wed, 12 Mar 2008 17:28:47 +0000 http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/#comment-42861 Terrific post, Kivi. Far better to use such valuable real estate to tell the organization's story from the viewpoint of the stakeholders rather than the CEO. It's so much more powerful that way. Terrific post, Kivi. Far better to use such valuable real estate to tell the organization’s story from the viewpoint of the stakeholders rather than the CEO. It’s so much more powerful that way.

]]> By: Kivi Leroux Miller http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/#comment-42853 Kivi Leroux Miller Wed, 12 Mar 2008 14:46:02 +0000 http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/#comment-42853 Great tips, Cara! Thanks for adding to the conversation. Kivi Great tips, Cara! Thanks for adding to the conversation.

Kivi

]]> By: Cara http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/#comment-42852 Cara Wed, 12 Mar 2008 14:03:58 +0000 http://www.nonprofitmarketingguide.com/blog/2008/03/11/dealing-with-the-letter-from-the-executive-director/#comment-42852 Love the broccoli image (literally and figuratively). I completely agree with you about dropping (if possible) the exec director letter in a newsletter. When that's not possible, I've had the best luck (and best responses) by using the letters as a place to tell a first-person story from the exec director. It can be a great place to use story to frame up the rest of the content within the newsletter. It can be helpful to look at the "letters from the editor or publisher" in some mainstream magazines. They can be good examples of using personal story and voice to connect with the content within the publication. As always, thanks for all the great insights. Love the broccoli image (literally and figuratively). I completely agree with you about dropping (if possible) the exec director letter in a newsletter.

When that’s not possible, I’ve had the best luck (and best responses) by using the letters as a place to tell a first-person story from the exec director. It can be a great place to use story to frame up the rest of the content within the newsletter.

It can be helpful to look at the “letters from the editor or publisher” in some mainstream magazines. They can be good examples of using personal story and voice to connect with the content within the publication.

As always, thanks for all the great insights.

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