Nonprofit Communications

Sugar, Sugar . . . Money, Money

By Guest Blogger Claire Voyant

If you’re a later baby boomer, maybe you remember “The Archies” singing their animated hearts out during the Saturday morning cartoons.

“Sugar, Sugar . . . ah, honey, honey. You are my candy girl . . . ”

Now that you’re a grown-up, working in the wonderful world of nonprofits, you may be singing that song quite a bit. Only it’s this version:

“Sugar, Sugar . . . ah, MONEY MONEY.”

That’s ironic, isn’t it? The very term, “non-profit” conjures up an image of NO MONEY, little money, or at least, not thinking about turning a profit. What’s that old saying, “Money is the root of all evil?”

But the joke is, “The LACK of money is the root of all evil” – and we know, the lack of money is no laughing matter when you’re trying to run a nonprofit. Money really matters. Every penny, every nickel, every thin dime must be spent wisely.

In Kivi’s survey of upcoming webinars (do it now if you haven’t already), one topic focuses on getting the most out of your communications consultant. When I saw this, I wanted to grab my tambourine and sing, “ . . . you are my candy girl!”

Spread the word, Kivi, and help save those dimes. I know that one message will be, “quantity does not equal quality” and another will be “learn how to identify billable busywork.”

Spreading your message is extremely important, and it doesn’t have to break the bank if you know what you need – and what you don’t. You may only need a sprinkle of sugar and a dab of honey to sweeten your communications. The more you know about the sugar and the honey – the more you’ll get out off your candy girl (or guy.)

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