Comments on: Communicating Effectively Without Online Tools? http://www.nonprofitmarketingguide.com/blog/2008/03/26/communicating-effectively-without-online-tools/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Fri, 8 Aug 2008 00:05:18 +0000 http://wordpress.org/?v=2.6 By: Leyla Farah http://www.nonprofitmarketingguide.com/blog/2008/03/26/communicating-effectively-without-online-tools/#comment-43387 Leyla Farah Thu, 27 Mar 2008 21:48:10 +0000 http://www.nonprofitmarketingguide.com/blog/2008/03/26/communicating-effectively-without-online-tools/#comment-43387 Hi Dannette - Since you say your audience isn't on the web and also isn't using traditional print or broadcast media - here are my two suggestions: 1. Radio. It's relatively inexpensive (relative to broadcast) and you can target demographics fairly narrowly. 2. Text Messages. If your audience uses cell phones for communication, make the effort to get their phone numbers and permission to send them text messages. A very cheap, and very quick way to communicate. Good luck! ------- Leyla Farah Cause+Effect - Public Relations with a Purpose Hi Dannette -

Since you say your audience isn’t on the web and also isn’t using traditional print or broadcast media - here are my two suggestions:

1. Radio. It’s relatively inexpensive (relative to broadcast) and you can target demographics fairly narrowly.

2. Text Messages. If your audience uses cell phones for communication, make the effort to get their phone numbers and permission to send them text messages. A very cheap, and very quick way to communicate.

Good luck!
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Leyla Farah
Cause+Effect - Public Relations with a Purpose

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