Kivi's Nonprofit Communications Blog

Bunches o’ Studies and Stats on Nonprofit Marketing

Lots of studies of interest to nonprofit marketers have been published lately . . .

Sea Change Strategies and Convio have released a new report on the “wired wealthy” — people who are giving big online. Get the full report here or read a nice summary on Katya’s blog. Only 40% of these donors thought charity websites were inspiring or made them feel connected to the cause they care about.

M+R Strategic Services and NTEN released an updated eNonprofit Benchmarks Study for 2008. Get the full report here or read the press release for a quick summary. The total amount raised online increased by 19 percent from 2006 to 2007, but email open and click-through rates are falling.

Donors’ money isn’t going where they think it is, according to a survey by Stanford Social Innovation Review and Google.org.

MobileActive.org has released a report with 11 case studies on how nonprofits are using cell phones for a variety of outreach and advocacy programs. Full report here and summary here. The global survey found that 86% of non-governmental organization (NGO) employees use mobile technology in their work.

Half of donors think nonprofits should be using social media (e.g. blogs) to keep them up-to-date. In particular, they want to read news and announcements, success stories, and volunteer opportunities. This comes from a Donor Pulse/Harris Interactive poll — get details from Virilion.

Universal McCann has published a study on the growth of social media worldwide. TrendsSpotting has a nice summary. (Thanks to SocialBttrfly on Twitter for the tip.)

5 Responses to “Bunches o’ Studies and Stats on Nonprofit Marketing”

1. Katya Says:
   May 2nd, 2008 at 8:15 am

   Thanks Kivi for a great roundup of studies - I’m going to link to this!

2. Dustin Moody Says:
   May 2nd, 2008 at 11:16 am

   Great listing of news and findings. Thanks!

3. SocialButterfly Says:
   May 3rd, 2008 at 3:58 pm

   Glad I could help. And, thanks for posting these other studies. Always helpful when we can have some numbers to analyze/report, =)

   Thanks!

4. Donor’s Money Isn’t Going Where They Think It Is « Givvy Blog Says:
   May 6th, 2008 at 10:08 am

   [...] (p.s. thank you to Katya for highlighting the roundup post from Kivi.) [...]

5. e.politics: online advocacy tools & tactics » Quick Hits — May 7, 2008 Says:
   May 7th, 2008 at 3:01 pm

   [...] Bunches o’ Studies and Stats on Nonprofit Marketing. [...]

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