Comments on: The Triple P’s of Pitching the Media http://www.nonprofitmarketingguide.com/blog/2008/05/05/the-triple-ps-of-pitching-the-media/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 22 May 2008 19:56:37 +0000 http://wordpress.org/?v=2.5 By: Nonprofit Communications » Blog Archive » Triple P Update: Did It Work? http://www.nonprofitmarketingguide.com/blog/2008/05/05/the-triple-ps-of-pitching-the-media/#comment-44846 Nonprofit Communications » Blog Archive » Triple P Update: Did It Work? Sat, 10 May 2008 00:55:21 +0000 http://www.nonprofitmarketingguide.com/blog/?p=358#comment-44846 [...] Monday, I gave you my new acronym for getting press coverage — the Triple Ps: Precise, Perfect, Placement. I explained how I was going to put it to the test this week for a [...] […] Monday, I gave you my new acronym for getting press coverage — the Triple Ps: Precise, Perfect, Placement. I explained how I was going to put it to the test this week for a […]

]]> By: Paul http://www.nonprofitmarketingguide.com/blog/2008/05/05/the-triple-ps-of-pitching-the-media/#comment-44690 Paul Tue, 06 May 2008 12:15:38 +0000 http://www.nonprofitmarketingguide.com/blog/?p=358#comment-44690 PPP? I like it! (I can only handle simple advice.) I recently tripped over some good advice from Peter Shankman (of "Help A Reporter" fame) which ties in with what you say, especially precision. That is: "Tell the reporter WHAT you do that makes you the expert, WHY you think you’re considered an expert, and then offer SEVERAL quotable tips in the email, that allows the reporter to see that if he or she calls you back, you’ll have a clue, know what you’re talking about, and offer good quote." I don't think you could follow that advice without hitting the three Ps as well. PPP? I like it! (I can only handle simple advice.)

I recently tripped over some good advice from Peter Shankman (of “Help A Reporter” fame) which ties in with what you say, especially precision. That is:

“Tell the reporter WHAT you do that makes you the expert, WHY you think you’re considered an expert, and then offer SEVERAL quotable tips in the email, that allows the reporter to see that if he or she calls you back, you’ll have a clue, know what you’re talking about, and offer good quote.”

I don’t think you could follow that advice without hitting the three Ps as well.

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