Mixed Links: More Nonprofit Marketing Tips for You
My “blog about this” folder overfloweth with great stuff to share with you. Here are a few of the more recent items:
The Chronicle of Philanthropy did an online chat Q&A with Seth Godin yesterday. As to be expected, he didn’t disappoint. My favorite quote: “Obsessing about the basics is far more effective than managing the latest fad.” Read the full transcript here. I do disagree with his take on nonprofit annual reports, however.
Michael Gilbert says “Playing It Safe Is a Trap.” His article on five syndromes in nonprofit online marketing will definitely make you think. Are you letting fear and naysayers stop you from doing really exciting, meaningful work? Much of Gilbert’s philosophy was echoed by Seth Godin in his Chronicle of Philanthropy chat. It also reminds me of one of my all-time favorite quotes: “There’s nothing in the middle of the road but yellow stripes and dead armadillos.” ~ Jim Hightower
Should you speak in an organizational voice or a personal voice when writing for your nonprofit’s blog? In other words, just how snarky can you get? You’ll find some great perspectives in the comments on Beth’s Blog.
This has been widely reported in the nonprofit blogosphere, but in case you missed it and you don’t currently use an email service provider for your e-newsletters (as you should!), Vertical Response will let you email 10,000 messages per month for nada.
Simple changes to Amnesty International’s website made a big difference in how much they raised online. These results provide not only interesting tips for your website design, but also validate once again the power of testing, testing, testing.Â
I’ll let the rest of the “blog it” folder sit for a bit and see if it is really blog-worthy after all. 
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