Comments on: Writing a “Quick and Dirty” Marketing Strategy http://www.nonprofitmarketingguide.com/blog/2008/06/06/writing-a-quick-and-dirty-marketing-strategy/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 08:40:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jim http://www.nonprofitmarketingguide.com/blog/2008/06/06/writing-a-quick-and-dirty-marketing-strategy/comment-page-1/#comment-65918 Jim Mon, 10 Nov 2008 19:28:38 +0000 http://www.nonprofitmarketingguide.com/blog/?p=378#comment-65918 Kivi, You're right on target about the differences between the "textbook" way to define a marketing strategy, and the reality of non-profit marketing. I'd suggest adding three more components to the end of your "back of the napkin" strategy: target the audience; deliver a call-to-action; and measure results. I know it's "doubling" the steps, but it helps to acheive strong results. Kivi,

You’re right on target about the differences between the “textbook” way to define a marketing strategy, and the reality of non-profit marketing.

I’d suggest adding three more components to the end of your “back of the napkin” strategy:

target the audience;
deliver a call-to-action; and
measure results.

I know it’s “doubling” the steps, but it helps to acheive strong results.

]]> By: Nonprofit Communications » Blog Archive » Quick and Dirty Marketing Strategies in Action http://www.nonprofitmarketingguide.com/blog/2008/06/06/writing-a-quick-and-dirty-marketing-strategy/comment-page-1/#comment-47590 Nonprofit Communications » Blog Archive » Quick and Dirty Marketing Strategies in Action Tue, 17 Jun 2008 20:42:35 +0000 http://www.nonprofitmarketingguide.com/blog/?p=378#comment-47590 [...] Dirty Marketing Strategy” (recording now available on-demand for $20), I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions [...] [...] Dirty Marketing Strategy” (recording now available on-demand for $20), I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions [...]

]]>