Who Has the Best Nonprofit Taglines?

Nancy Schwartz has just released the list of winners of the 2008 Nonprofit Tagline Award Competition. Watch for her full report on nonprofit taglines, coming in September.

2008 Award Winners

Arts & Culture: Where Actors Find Their Space -NYC Theatre Spaces

This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.

Civic Benefit: Stand Up for a Child -CASA of Southwest Missouri

CASA’s tagline provokes anger, compassion and a desire to help, in just five words.

Education: Stay Close…Go Far. -East Stroudsburg University of Pennsylvania

This simple yet distinctive tagline from East Stroudsburg cuts through the clutter. Its straightforward character mirrors that of the school.

Environment & Animals: Helping Preserve the Places You Cherish -LandChoices

LandChoices’ tagline thoroughly communicates the value of its work while evoking one’s most precious memories of walks in the woods, wildflower meadows and childhood camping trips. There’s a real emotional connection here.

Grantmaking: Make the most of your giving. -The Greater Cincinnati Foundation

This clear tagline articulates the value of the foundation for donors considering an alternative way to give.

Health & Sciences: Improving Life, One Breath at a Time -American Lung Association

This unexpected focus on the breath-a core element of life-gets attention, and understanding.

Human Services: When You Can’t Do It Alone -Jewish Family & Children’s Service of Sarasota-Manatee, Inc.

This tagline tells the story succinctly and powerfully: It’s all about getting help when life becomes overwhelming. It makes a strong emotional connection.

International, Foreign Affairs & National Security: Whatever it takes to save a child -U.S. Fund for UNICEF

UNICEF engages hearts and minds with its passionate focus on helping children. Who could turn down a request for a donation?

Jobs & Workforce Development: All Building Starts With a Foundation -Building Future Builders

Voters enjoyed the word play here: It adds depth of understanding without being glib.

Religion & Spiritual Development: Grounded in tradition…Open to the Spirit -Memphis Theological Seminary (MTS)

MTS conveys the two equally important halves of its values and curriculum in a way that makes you think about the connection.

Other

• The Art of Active Aging -EngAGE

EngAGE surprises with the imagery of active aging and the use of the term “art” to describe the way it does its work.

• Because facts matter. -Oregon Center for Public Policy (OCPP)

This tagline introduces the nature of OCPP’s impact in Oregon and entices the reader or listener to find out more. Its value proposition-the truth-is particularly compelling at a time when facts are frequently disregarded in public debate.



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