Comments on: What Can Nonprofit Marketers Learn from the Election? http://www.nonprofitmarketingguide.com/blog/2008/11/04/what-can-nonprofit-marketers-learn-from-the-election/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Wed, 17 Mar 2010 20:06:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Resource Roundup: 33 Links to Wrap Up Election Season | Step By Step Fundraising http://www.nonprofitmarketingguide.com/blog/2008/11/04/what-can-nonprofit-marketers-learn-from-the-election/comment-page-1/#comment-68137 Resource Roundup: 33 Links to Wrap Up Election Season | Step By Step Fundraising Fri, 21 Nov 2008 21:16:39 +0000 http://www.nonprofitmarketingguide.com/blog/?p=745#comment-68137 [...] What Can Nonprofit Marketers Learn from the Election? by Kivi Leroux Miller [...] [...] What Can Nonprofit Marketers Learn from the Election? by Kivi Leroux Miller [...]

]]> By: John Haydon http://www.nonprofitmarketingguide.com/blog/2008/11/04/what-can-nonprofit-marketers-learn-from-the-election/comment-page-1/#comment-65485 John Haydon Fri, 07 Nov 2008 20:11:19 +0000 http://www.nonprofitmarketingguide.com/blog/?p=745#comment-65485 Kivi, Great post - very informative. Thanks! One very powerful tool that the Obama campaign used is personal phone calls and emails from the man himself to his front-line supporters. A friend of mine worked very hard on the campaign. She received an email directly from Obama right after he won. This was not an automated email. She told me that he actually called more that a few front-line supporters throughout the campaign to say "thanks". That makes this powerful is that 1) It's remarkable that (meaning that it gets people talking) and 2) It powerfully supports his "brand" as a president for the people. Personal phone calls / emails of thanks from a non-profit's "top dog" should be in everyone's toolbox. They wouldn't have to call everyone, just a few to create an effective tipping point. Don't you you agree? John Kivi,

Great post – very informative. Thanks!

One very powerful tool that the Obama campaign used is personal phone calls and emails from the man himself to his front-line supporters.

A friend of mine worked very hard on the campaign. She received an email directly from Obama right after he won. This was not an automated email.

She told me that he actually called more that a few front-line supporters throughout the campaign to say “thanks”.

That makes this powerful is that 1) It’s remarkable that (meaning that it gets people talking) and 2) It powerfully supports his “brand” as a president for the people.

Personal phone calls / emails of thanks from a non-profit’s “top dog” should be in everyone’s toolbox. They wouldn’t have to call everyone, just a few to create an effective tipping point.

Don’t you you agree?

John

]]> By:   Round-up: What the US election means for charities/marketing/nonprofits by edwalker.net http://www.nonprofitmarketingguide.com/blog/2008/11/04/what-can-nonprofit-marketers-learn-from-the-election/comment-page-1/#comment-65461   Round-up: What the US election means for charities/marketing/nonprofits by edwalker.net Fri, 07 Nov 2008 17:44:15 +0000 http://www.nonprofitmarketingguide.com/blog/?p=745#comment-65461 [...] was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small [...] [...] was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small [...]

]]> By: C’è qualcosa da imparare dalle elezioni americane? « Volontariato Duepuntozero http://www.nonprofitmarketingguide.com/blog/2008/11/04/what-can-nonprofit-marketers-learn-from-the-election/comment-page-1/#comment-65094 C’è qualcosa da imparare dalle elezioni americane? « Volontariato Duepuntozero Wed, 05 Nov 2008 11:45:24 +0000 http://www.nonprofitmarketingguide.com/blog/?p=745#comment-65094 [...] Kivi’s Nonprofit Communications Blog [...] [...] Kivi’s Nonprofit Communications Blog [...]

]]> By: C’è qualcosa da imparare dalle elezioni americane? « Volontariato Duepuntozero http://www.nonprofitmarketingguide.com/blog/2008/11/04/what-can-nonprofit-marketers-learn-from-the-election/comment-page-1/#comment-65093 C’è qualcosa da imparare dalle elezioni americane? « Volontariato Duepuntozero Wed, 05 Nov 2008 11:45:23 +0000 http://www.nonprofitmarketingguide.com/blog/?p=745#comment-65093 [...] Kivi’s Nonprofit Communications Blog [...] [...] Kivi’s Nonprofit Communications Blog [...]

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