Comments on: Can Storytelling and Good Online Writing Mix? http://www.nonprofitmarketingguide.com/blog/2008/11/10/can-storytelling-and-good-online-writing-mix/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 08:40:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: John Haydon http://www.nonprofitmarketingguide.com/blog/2008/11/10/can-storytelling-and-good-online-writing-mix/comment-page-1/#comment-66100 John Haydon Tue, 11 Nov 2008 21:18:01 +0000 http://www.nonprofitmarketingguide.com/blog/?p=773#comment-66100 Kivi, Non-profits have a huge opportunity to increase their fundraising abilities by using success stories about those who benefit from their services. However, it seems that within many non-profits, the folks that serve the clients and the folks that do the marketing are at odds with each other. For example, within a cancer services non-profit, the marketing folks want to showcase patient success stories on their blog (confidentiality respected, of course). These stories are huge selling points that can increase their fundraising abilities! But the leadership and staff providing the cancer support services seem reluctant to share success stories. These internal conflicts are pretty common. What's a good solution to have everyone win? Thanks, John Kivi,

Non-profits have a huge opportunity to increase their fundraising abilities by using success stories about those who benefit from their services.

However, it seems that within many non-profits, the folks that serve the clients and the folks that do the marketing are at odds with each other. For example, within a cancer services non-profit, the marketing folks want to showcase patient success stories on their blog (confidentiality respected, of course). These stories are huge selling points that can increase their fundraising abilities! But the leadership and staff providing the cancer support services seem reluctant to share success stories.

These internal conflicts are pretty common. What’s a good solution to have everyone win?

Thanks,

John

]]> By: Allison Daskal Hausman http://www.nonprofitmarketingguide.com/blog/2008/11/10/can-storytelling-and-good-online-writing-mix/comment-page-1/#comment-66073 Allison Daskal Hausman Tue, 11 Nov 2008 14:00:53 +0000 http://www.nonprofitmarketingguide.com/blog/?p=773#comment-66073 Hi Kivi, I totally agree that separating the story out through page-layout will get you the most impact for it. One other idea is to tell the story in an alternative media such as a quick video or audiovisual slideshow. I know I'm always intrigued to press "play" when there's the option and, if it's done well, it might inspire the visitor to go back and read the text. It's also getting to be easier and cheaper to produce that kind of content. Allison Daskal Hausman Hi Kivi,
I totally agree that separating the story out through page-layout will get you the most impact for it. One other idea is to tell the story in an alternative media such as a quick video or audiovisual slideshow. I know I’m always intrigued to press “play” when there’s the option and, if it’s done well, it might inspire the visitor to go back and read the text. It’s also getting to be easier and cheaper to produce that kind of content.
Allison Daskal Hausman

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