Comments on: The News Business is Changing and So Should Your Media Strategy http://www.nonprofitmarketingguide.com/blog/2009/02/11/the-news-business-is-changing-and-so-should-your-media-strategy/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 08:40:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Ian Everett http://www.nonprofitmarketingguide.com/blog/2009/02/11/the-news-business-is-changing-and-so-should-your-media-strategy/comment-page-1/#comment-86207 Ian Everett Thu, 19 Feb 2009 16:49:33 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1131#comment-86207 As well as figuring out 'what's in it for them', it's also always a good idea to figure out 'what makes it easy for them'. For example, if you're able to offer a news story written in the same style as the publication, it means less editing work for them, and a better chance of keeping your key messages intact. Newspapers generally use AP style guide, magazines often use Chicago Manual of style. As well as figuring out ‘what’s in it for them’, it’s also always a good idea to figure out ‘what makes it easy for them’.

For example, if you’re able to offer a news story written in the same style as the publication, it means less editing work for them, and a better chance of keeping your key messages intact. Newspapers generally use AP style guide, magazines often use Chicago Manual of style.

]]> By: David Kinard http://www.nonprofitmarketingguide.com/blog/2009/02/11/the-news-business-is-changing-and-so-should-your-media-strategy/comment-page-1/#comment-85078 David Kinard Sat, 14 Feb 2009 05:04:30 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1131#comment-85078 This is a great and timely post. It is all to often that marketers forget that to make news you have to be newsworthy. I love the point that you can get media coverage, if you know what’s going in your local media and how to pitch your story in a real-world way. I'd like to suggest your readers listen to a radio interview I did with Chip Heath, co-author of the amazing book Made to Stick. In the book, Chip and his brother (the other author) talk about ways to make ideas newsworthy and sticky. A podcast of the interview is available at http://www.davidkinard.com/media.htm. Kudos to Claire for focusing our eyes on this key point. -- David Kinard This is a great and timely post. It is all to often that marketers forget that to make news you have to be newsworthy. I love the point that you can get media coverage, if you know what’s going in your local media and how to pitch your story in a real-world way.

I’d like to suggest your readers listen to a radio interview I did with Chip Heath, co-author of the amazing book Made to Stick. In the book, Chip and his brother (the other author) talk about ways to make ideas newsworthy and sticky. A podcast of the interview is available at http://www.davidkinard.com/media.htm.

Kudos to Claire for focusing our eyes on this key point.

– David Kinard

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