Register Now for Free Webinar on Thursday on Defining Your Target Audience
Thanks to the more than 200 people who voted on the topic of this Thursday’s free webinar! The winner, with 40% of the vote, is “Forget the General Public! How to Define, Research and Reach Your Target Audience.” Registration is free and open now. Join us on Thursday, April 2, 2009 at Noon Eastern (9:00 a.m. Pacific).
Instead of reaching out to everyone and touching no one, you need to focus your marketing and fundraising campaigns on the people who really do matter most to your organization’s success. During this one-hour webinar, you’ll learn how to break down “the general public” into specific groups of people who you need to reach. You’ll discover some easy ways to find out what makes these people tick and what they are most likely to need and want from you. You’ll see how to use that information to craft your campaigns so that they speak directly to these targeted groups, dramatically increasing your effectiveness. Register now.
“Nonprofit Writing Stinks!” came in a close second with 36% of the vote. I’m putting it on the weekly webinar series schedule for June 4, 2009 (more details soon).
P.S. Don’t forget, I’m also teaching “Nonprofit Storytelling: How to Write Your Nonprofit’s Best Stories” this Wednesday, April 1, 2009 at Noon Eastern (9:00 a.m. Pacific).
Thanks, Kivi!