Comments on: When Trying to Fundraise from Friends of Friends is a Complete Waste of Time http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 11:50:32 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Top 3 Weekly Blog Posts for Nonprofit Workers « http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-112257 Top 3 Weekly Blog Posts for Nonprofit Workers « Fri, 26 Feb 2010 17:56:11 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-112257 [...] When Trying to Fundraise from Friends of Friends is a Complete Waste of Time by Kivi’s Nonprofit Communications [...] [...] When Trying to Fundraise from Friends of Friends is a Complete Waste of Time by Kivi’s Nonprofit Communications [...]

]]> By: Kivi Leroux Miller http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-99859 Kivi Leroux Miller Mon, 04 May 2009 15:15:46 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-99859 Beth -- I think your point about connecting with them on a common issue related to the nonprofit's mission makes a BIG difference. In that case, I would encourage more direct communication to the FOBs. But they shouldn't waste money on someone like me, who has donated to your fundraisers because I like you and value your contributions to the nonprofit community so much, but have no connection whatsoever to Cambodia and wouldn't respond again, unless the appeal came through someone like you. It's hard . . . but it's all about knowing more about the people on our lists and segmenting them properly. Beth — I think your point about connecting with them on a common issue related to the nonprofit’s mission makes a BIG difference. In that case, I would encourage more direct communication to the FOBs. But they shouldn’t waste money on someone like me, who has donated to your fundraisers because I like you and value your contributions to the nonprofit community so much, but have no connection whatsoever to Cambodia and wouldn’t respond again, unless the appeal came through someone like you. It’s hard . . . but it’s all about knowing more about the people on our lists and segmenting them properly.

]]> By: Beth Kanter http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-99535 Beth Kanter Sat, 02 May 2009 03:56:47 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-99535 It may be a little different because my "friends of friends" are people that I've met online through engaging in online social activities that are related to the mission in the organization. For example, participating in flickr groups about Cambodia, etc. It may be a little different because my “friends of friends” are people that I’ve met online through engaging in online social activities that are related to the mission in the organization. For example, participating in flickr groups about Cambodia, etc.

]]> By: Beth Kanter http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-99533 Beth Kanter Sat, 02 May 2009 03:55:12 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-99533 Hmm ... that's interesting. I've done 7 campaigns to my "friends" on social networks. If we can, we add them to email list for the newsletter with a code (FOB). They get a personalized thank you note for the donation. We have added them to the list because we've found that many have been interested in the organization's work, although their original entry was through me. Hmm … that’s interesting. I’ve done 7 campaigns to my “friends” on social networks. If we can, we add them to email list for the newsletter with a code (FOB). They get a personalized thank you note for the donation. We have added them to the list because we’ve found that many have been interested in the organization’s work, although their original entry was through me.

]]> By: Nancy Schwartz http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-99353 Nancy Schwartz Thu, 30 Apr 2009 18:35:57 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-99353 Yes! You've highlighted a huge gap (till now) in strategy, Kivi. Now how to mobilize the initial "friends" like us to keep up the good work? Yes! You’ve highlighted a huge gap (till now) in strategy, Kivi. Now how to mobilize the initial “friends” like us to keep up the good work?

]]> By: Jeff Stern http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-99248 Jeff Stern Wed, 29 Apr 2009 22:10:17 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-99248 Kivi, Excellent points - one I haven't seen in the hundreds of posts I've read about using facebook for fundraising. I'm sure that you and others will likely continue using birthdays as fundraising opportunities, and might want to "spread the love around" to different organizations each year. However, if the same organization asks you to help them again a month or two in advance, I think you'd have a hard time turning them down! Kivi,

Excellent points – one I haven’t seen in the hundreds of posts I’ve read about using facebook for fundraising. I’m sure that you and others will likely continue using birthdays as fundraising opportunities, and might want to “spread the love around” to different organizations each year. However, if the same organization asks you to help them again a month or two in advance, I think you’d have a hard time turning them down!

]]> By: Sarah Durham http://www.nonprofitmarketingguide.com/blog/2009/04/29/when-trying-to-fundraise-from-friends-of-friends-is-a-complete-waste-of-time/comment-page-1/#comment-99227 Sarah Durham Wed, 29 Apr 2009 17:47:52 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1419#comment-99227 Kivi, you're absolutely right about this. Thanks for covering it. Kivi, you’re absolutely right about this. Thanks for covering it.

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