Some Smart (and Hard!) Nonprofit Marketing Questions
Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing, based on my free e-book “The First 100 Days of Your New Nonprofit Marketing Job.” Sandra Bate, executive director of marketing for the Indiana University Foundation, joined me in fielding the questions, such as
- Most media outlets don’t want to include event sponsors in the stories. So how do I get the word out and add value for them?
- What are the low resource/cost options for discovering what is gripping or engaging to our market?
- How do you pull the heart strings of prospective donors when your “good cause” is education versus humanitarian aid, animal rights or even art? What is a history museum to do?
- How do you launch an effective campaign to restore the reputation of a nonprofit?
- What are the two most important / effective things marketers can do to help promote their organization to the public, when we have very few dollar and people resources?
- What is the best way to craft a marketing message in this hyper competitive market?
- Are print materials passe?
- When you grant funds, as well as seek funding, how do you balance the two?
- How important do you feel it is to equip your board of directors with effective marketing tools such as a powerful case for support statement?
- In an economic climate where critical needs are looming large, we’re finding it difficult to create a message of “compelling need” when our mission is to open the first dog parks in Birmingham.
- How do you re-energize a longstanding nonprofit’s image in the community?
Read how Sandra and I answered these and many more questions today. Agree or disagree with an answer I gave? Leave a comment on the blog and let’s talk about it.
P.S. Webinar Reminders: Successful Nonprofit Websites: Making Your Site Work for You this Wednesday, May 6 and Getting Your Nonprofit Started with Social Media on Tuesday, May 12.