Trying to Raise Money Through the Mail? Learn from the Master
If you want to raise more money with your fundraising letters, set aside Noon-1:00 p.m. Eastern (9:00 – 10:00 a.m. Pacific) on Thursday to learn how to do it right. That’s when Mal Warwick will be presenting in our Nonprofit Marketing Guide webinar series.
Mal is the author of the best-selling How to Write Successful Fundraising Letters and also published Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future earlier this year. His fundraising company is celebrating 30 years of helping good causes raise lots of money through the mail.
I took a look at his presentation today, and it’s packed with great tips. Mal will share the basic components of a direct mail appeal (it’s much more than a letter) and his eight steps to creating successful fundraising appeals. Writing the body of the letter is actually the last step, so if that’s where you are starting, you should join us on Thursday and see why Mal says that’s the last (and easiest) part of the package. He will also share his eight cardinal rules of great fundraising letters (and when you can break them).
Join us on Thursday and I guarantee you’ll get some great tips, no matter how long you’ve been working in the nonprofit world!
As always, the webinar is $35 for everyone in your office who can fit around one computer and it’s also included in the All-Access Pass.
