Comments on: Does Your E-Newsletter Need a Makeover? http://www.nonprofitmarketingguide.com/blog/2009/06/08/does-your-e-newsletter-need-a-makeover/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Wed, 17 Mar 2010 20:06:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Do You REALLY Need a Newsletter? « Sales 509 http://www.nonprofitmarketingguide.com/blog/2009/06/08/does-your-e-newsletter-need-a-makeover/comment-page-1/#comment-107845 Do You REALLY Need a Newsletter? « Sales 509 Sun, 12 Jul 2009 19:49:49 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1508#comment-107845 [...] Bring Your E-Newsletter from Snoring to Soaring Does Your E-Newsletter Need a Makeover? How to Write Inspirational Articles for Nonprofit Newsletters How Effective is Your E-Newsletter? [...] [...] Bring Your E-Newsletter from Snoring to Soaring Does Your E-Newsletter Need a Makeover? How to Write Inspirational Articles for Nonprofit Newsletters How Effective is Your E-Newsletter? [...]

]]> By: Does Your E-Newsletter Need a Makeover? Kivi knows! | Community IT Innovators :: Blog http://www.nonprofitmarketingguide.com/blog/2009/06/08/does-your-e-newsletter-need-a-makeover/comment-page-1/#comment-104691 Does Your E-Newsletter Need a Makeover? Kivi knows! | Community IT Innovators :: Blog Wed, 10 Jun 2009 17:47:03 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1508#comment-104691 [...] a good read from our friend Kivi Leroux Miller, at her nonprofit communications blog — Does Your E-Newsletter Need a Makeover? She’s got a webinar coming up on the subject, which you might want to check [...] [...] a good read from our friend Kivi Leroux Miller, at her nonprofit communications blog — Does Your E-Newsletter Need a Makeover? She’s got a webinar coming up on the subject, which you might want to check [...]

]]> By: Tuesday News « ServeNext.org Blog http://www.nonprofitmarketingguide.com/blog/2009/06/08/does-your-e-newsletter-need-a-makeover/comment-page-1/#comment-104675 Tuesday News « ServeNext.org Blog Wed, 10 Jun 2009 14:13:58 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1508#comment-104675 [...] Kivi’s Nonprofit Communications Blog posted an article concerning organizations’ E-Newsletters. This article gives five signs that [...] [...] Kivi’s Nonprofit Communications Blog posted an article concerning organizations’ E-Newsletters. This article gives five signs that [...]

]]> By: Kivi Miller http://www.nonprofitmarketingguide.com/blog/2009/06/08/does-your-e-newsletter-need-a-makeover/comment-page-1/#comment-104595 Kivi Miller Tue, 09 Jun 2009 15:41:51 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1508#comment-104595 Hi Jeff, My guess would be that your readership really loves you guys and really anticipates what's next, thus the more generic subject lines are actually good teasers -- we have to open it to see all the cool stuff coming up. I admit there are a few orgs who send me newsletters with generic subject lines and I do open them, because I'm really very interested in what they are doing. However, I wouldn't expect most nonprofits to have lists that are so engaged, and thus the more specific subject lines will help those groups. Thanks for sharing your experience! Hi Jeff,

My guess would be that your readership really loves you guys and really anticipates what’s next, thus the more generic subject lines are actually good teasers — we have to open it to see all the cool stuff coming up.

I admit there are a few orgs who send me newsletters with generic subject lines and I do open them, because I’m really very interested in what they are doing. However, I wouldn’t expect most nonprofits to have lists that are so engaged, and thus the more specific subject lines will help those groups.

Thanks for sharing your experience!

]]> By: Jeff Stern http://www.nonprofitmarketingguide.com/blog/2009/06/08/does-your-e-newsletter-need-a-makeover/comment-page-1/#comment-104547 Jeff Stern Tue, 09 Jun 2009 01:29:51 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1508#comment-104547 So, I've found something very odd about #4. After testing and testing different subject lines, we got a much better average open rate when we went with the generic "Museum Newsletter May 5" rather than a subject line describing the content or making a call to action. Titles like "meet our new wolves," "don't miss out on member registration for camps" and "robots invade the Museum" consistently lose out by 5-10% to the more generic newsletter/date format. I'm wondering if other people who have tested various subject lines have found something similar? So, I’ve found something very odd about #4. After testing and testing different subject lines, we got a much better average open rate when we went with the generic “Museum Newsletter May 5″ rather than a subject line describing the content or making a call to action. Titles like “meet our new wolves,” “don’t miss out on member registration for camps” and “robots invade the Museum” consistently lose out by 5-10% to the more generic newsletter/date format.

I’m wondering if other people who have tested various subject lines have found something similar?

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