August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages
Here is our August webinar lineup. As always, webinars are $35 each or you can attend as many as you want in a 12-week period with the All-Access Pass for $97. The recordings are included both ways, in case you want the training, but can’t make our schedule. All of these webinars are 1:00 – 2:00 p.m. Eastern (10:00 a.m. Pacific). Click on the titles for details and registration links.
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Tuesday, August 4: Beyond Viral: Building Your Email List through Paid Marketing
Those of you asking for advanced tips on building your email list and online fundraising — this one’s for you!
Learn how to build your nonprofit’s fundraising prospect email list through proven paid marketing options. This webinar will go far beyond the basic tactics of slowing building your list and look at tools that can grow your email list by hundreds and thousands at a time. The only catch is that they do cost money. But if you use them well, as guest speakers Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will show you how to do, your return on investment can be outstanding.
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Thursday, August 6: Your Nonprofit’s Face: Adding Personality to Your Marketing Mix
Got personality? You better, if you really want supporters to love your organization and your good cause. During this webinar featuring guest speaker Jocelyn Harmon of the Marketing for Nonprofits blog, we’ll look at what it means for your nonprofit to have a personality and how to make that personality shine through in your marketing materials. What role do fonts, colors, words, images and other branding elements play in giving your organization a personality? What are the pros and cons of personal vs. organizational brands in the nonprofit world? When you register, you’ll learn how to volunteer your website for a personality evaluation live during the webinar. |
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Wednesday, August 12: Nonprofit Marketing on Next to No Budget Running your nonprofit marketing program on empty? Learn to do much more with much less. This is an encore presentation of one of our more popular topics. We’ll look at the five frugal marketing strategies that are must-dos in this recession, where to spend what money you do have and what you can probably do without, how to cut your print marketing budget in half, my favorite free services for nonprofit communicators, and more. I’m teaching this one and it’s perfect for those of you new to nonprofit marketing and communications or struggling with how to get anything done on a your measly budget. |
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Wednesday, August 19: The 10-Second Rule: Optimizing Your Website for Donations
You know you need more than a Donate Now button for your website if you want to raise money online. But what else exactly are donors looking for? What will convert them from site visitors into financial supporters of your work? Find out donors want to see and read on your site, how to avoid donation killers, and how to optimize your site for fundraising, with guest speaker Glennette Clark of Community IT Innovators. When you register, you’ll learn how to volunteer for a live evaluation of your website during the webinar. |
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Wednesday, August 26: Switching from a Print Newsletter to an Email Newsletter
No, you can’t just email a PDF and call it an email newsletter! Learn the right way to go from print to pixels. This is another encore of a popular webinar. During this webinar, we’ll cover several important decisions you need to make, a good process to follow to transition your readers from print to email, and some essential best practices that all nonprofits with email newsletters should follow. I’m teaching this one. |
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Kivi,
I missed this message until after the dates for these webinars. How can I get the information from the events I wanted to attend?
All-Access Pass Holders can get the handouts and recordings by logging into your account and clicking on the Archive link.