I’ve been reading Trust Agents while on vacation (sitting by the pool and reading is always nice!). I agree that it has a lot of concepts in it that apply to the nonprofit space. Building relationships, connecting others, spreading your message, rallying people around a cause and more are all core nonprofit activities and social media is a great medium for doing each of these in some form.

What I think will be hard for nonprofits reading this book to do is “figure out” how to apply things or take actionable steps. Although there is a TON of info and practical advice I think beginners will struggle with application. Maybe you can think about that more while writing your book =)

http://twitter.com/franswaa

Those of us who have been around awhile remember the days when the word “marketing” was anathema to nonprofit folk (still is for some, unfortunately). One of the great things about social media in particular is that it’s recasting marketing both conceptually and strategically into something that I think nonprofits can really relate to and get behind. Only time will tell.

I had just moved to Geneva which has an online community for expatriates (http://www.glocals.com/). At that point I was still staying at one of the apartments that the Red Cross temporarily provides to new employees, with all my furniture still back in Munich. I didn’t know a single person in Geneva when I moved here. However, two months later, when I had finally found a place of my own, I posted a message on Glocals asking my new online-friends to come and help me unload the moving truck that was scheduled to arrive in a few days. And most of them actually showed up! It was amazing and I never expected that! So it might be good to remember that you can indeed turn your online friends to move your couch

Thanks for stopping by. It’s an honor.

You should write the next book.

Deal?