Comments on: How Many Thank-Yous Will I Get This Year? http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 05:18:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Thank you | flat earth direct http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-117387 Thank you | flat earth direct Thu, 11 Aug 2011 03:59:19 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-117387 [...] a good post about thanking here where a fellow mystery shopper has gone searching for examples of great thanking and donor care. [...] [...] a good post about thanking here where a fellow mystery shopper has gone searching for examples of great thanking and donor care. [...]

]]> By: Sarah Anderson http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-112020 Sarah Anderson Thu, 31 Dec 2009 17:53:51 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-112020 I wouldn't mind a thank you email, but I'd be a bit leery of wasting trees and adding more garbage to the landscape by sending a paper one in the mail to me. Not to mention I'd wonder how much of my $20 was going to finance the promotional, administrative and mailing costs. It's a balancing act. I wouldn’t mind a thank you email, but I’d be a bit leery of wasting trees and adding more garbage to the landscape by sending a paper one in the mail to me. Not to mention I’d wonder how much of my $20 was going to finance the promotional, administrative and mailing costs. It’s a balancing act.

]]> By: David Breitzmann http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-112008 David Breitzmann Thu, 24 Dec 2009 00:06:36 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-112008 I love the experiement to gauge follow up. That certainly is a core to any relationship building effort. It's always striking how much money is allocated towards marketing initiatives to recruit new consumers, always more. Once you have an audience that signals an offering may serve a particular need, don't drop the ball. It comes down to a question of capacity and whether it's more sensible to develop veteran consumers or constantly cycle new business in and out. I love the experiement to gauge follow up. That certainly is a core to any relationship building effort. It’s always striking how much money is allocated towards marketing initiatives to recruit new consumers, always more. Once you have an audience that signals an offering may serve a particular need, don’t drop the ball.

It comes down to a question of capacity and whether it’s more sensible to develop veteran consumers or constantly cycle new business in and out.

]]> By: Rachel http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-112004 Rachel Wed, 23 Dec 2009 03:13:26 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-112004 I love your experiment! I did something similar and the results shocked me. While you're checking in on the larger nonprofits, I was curious about the small nonprofits. Not only were the thank-you notes non-existent, some recipients actually sent emails implying that the donation was not enough! I love your experiment! I did something similar and the results shocked me. While you’re checking in on the larger nonprofits, I was curious about the small nonprofits. Not only were the thank-you notes non-existent, some recipients actually sent emails implying that the donation was not enough!

]]> By: brian http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-111992 brian Fri, 18 Dec 2009 17:07:44 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-111992 You're absolutely right, that personal touch coming from a non-profit you just donated to really makes an impression in my opinion. Kivi what do you think about sending thank you notes via email to save cost? Will the giver feel like we're being more responsible but cutting costs or cheated out of sincerity? You’re absolutely right, that personal touch coming from a non-profit you just donated to really makes an impression in my opinion.

Kivi what do you think about sending thank you notes via email to save cost? Will the giver feel like we’re being more responsible but cutting costs or cheated out of sincerity?

]]> By: What We’re Reading, Week of 12/7 « i On Nonprofits http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-111980 What We’re Reading, Week of 12/7 « i On Nonprofits Mon, 14 Dec 2009 21:52:43 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-111980 [...] Kivi’s Nonprofit Communications Blog… How Many Thank-Yous Will I Get This Year? Kivi blogs about a great experiment she conducted testing the gratitude and donor follow-up of [...] [...] Kivi’s Nonprofit Communications Blog… How Many Thank-Yous Will I Get This Year? Kivi blogs about a great experiment she conducted testing the gratitude and donor follow-up of [...]

]]> By: Jonathon Grapsas http://www.nonprofitmarketingguide.com/blog/2009/12/09/how-many-thank-yous-will-i-get-this-year/comment-page-1/#comment-111969 Jonathon Grapsas Fri, 11 Dec 2009 14:42:50 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1841#comment-111969 Hi Kivi Great post. Based on my experience I rekcon you'll get between 5-7 thank you's. I've spent a big chunk of the last 10 years mystery shopping charities all around the world and typically levels of thanking vary between 50% and 70%. See one post I wrote about this a while back (I have a few posts about this). Keep up the great work. And enjoy the 5 or 7 thank you's! :) Jonathon Hi Kivi

Great post. Based on my experience I rekcon you’ll get between 5-7 thank you’s. I’ve spent a big chunk of the last 10 years mystery shopping charities all around the world and typically levels of thanking vary between 50% and 70%. See one post I wrote about this a while back (I have a few posts about this).

Keep up the great work. And enjoy the 5 or 7 thank you’s! :)

Jonathon

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