Comments on: 10 Donations. 3 Thank-Yous. 7 Failures to Communicate. http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 08:40:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Oldie But a Goodie: Thanking Your Donors | Inspiring Generosity http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-117915 Oldie But a Goodie: Thanking Your Donors | Inspiring Generosity Wed, 25 Jan 2012 17:16:38 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-117915 [...] 7 failures to communicate have in common? They are all a part of Kivi Leroux Miller’s annual “What I Got When I Gave” experiment. This reminds us about the weight (and cost) a simple thank you can [...] [...] 7 failures to communicate have in common? They are all a part of Kivi Leroux Miller’s annual “What I Got When I Gave” experiment. This reminds us about the weight (and cost) a simple thank you can [...]

]]> By: 6 Ways Nonprofits Can Use Facebook Covers to Promote Online Fundraising | Inspiring Generosity http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-117902 6 Ways Nonprofits Can Use Facebook Covers to Promote Online Fundraising | Inspiring Generosity Thu, 19 Jan 2012 18:02:05 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-117902 [...] people donate to your organization and you express your gratitude, they are more likely to become repeat donors. As part of your effort to thank donors, why not point them to a set of Facebook covers that they [...] [...] people donate to your organization and you express your gratitude, they are more likely to become repeat donors. As part of your effort to thank donors, why not point them to a set of Facebook covers that they [...]

]]> By: Dramatically Increase Your Nonprofit's Online Donations | Inspiring Generosity http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-117474 Dramatically Increase Your Nonprofit's Online Donations | Inspiring Generosity Thu, 08 Sep 2011 13:32:48 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-117474 [...] like The Red Cross and Defenders of Wildlife never said thanks to Kivi? Not only did they lose a potential repeat donor, they ended up on Kivi’s wall of [...] [...] like The Red Cross and Defenders of Wildlife never said thanks to Kivi? Not only did they lose a potential repeat donor, they ended up on Kivi’s wall of [...]

]]> By: HOW TO: Thank Online Donors | Inspiring Generosity http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-117455 HOW TO: Thank Online Donors | Inspiring Generosity Tue, 06 Sep 2011 11:32:04 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-117455 [...] 7 failures to communicate have in common? They are all a part of Kivi Leroux Miller’s annual “What I Got When I Gave” experiment. This reminds us about the weight (and cost) a simple thank you can [...] [...] 7 failures to communicate have in common? They are all a part of Kivi Leroux Miller’s annual “What I Got When I Gave” experiment. This reminds us about the weight (and cost) a simple thank you can [...]

]]> By: No Thanks to Donors? Shame on You. | Nonprofit Marketing | Getting Attention http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-117326 No Thanks to Donors? Shame on You. | Nonprofit Marketing | Getting Attention Wed, 13 Jul 2011 21:08:26 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-117326 [...] Here’s more about Kivi’s experiment. [...] [...] Here’s more about Kivi’s experiment. [...]

]]> By: Spending time on the “Please”… But not the “Thank You” | CDS Global Nonprofit http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-117214 Spending time on the “Please”… But not the “Thank You” | CDS Global Nonprofit Thu, 16 Jun 2011 17:56:53 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-117214 [...] By Ben Truehart | June 16, 2011 window.fbAsyncInit = function() { FB.init({appId: "208381049198186", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); Stumbled along a blog post today that I thought was worth sharing… It’s a post by Kivi Leroux Miller with NonprofitMarketingGuide.com – 10 Donations. 3 Thank-Yous. 7 Failures to Communicate. [...] [...] By Ben Truehart | June 16, 2011 window.fbAsyncInit = function() { FB.init({appId: "208381049198186", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); Stumbled along a blog post today that I thought was worth sharing… It’s a post by Kivi Leroux Miller with NonprofitMarketingGuide.com – 10 Donations. 3 Thank-Yous. 7 Failures to Communicate. [...]

]]> By: Roundup for March 2010 « Nonprofit Blog Exchange Blog http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-112874 Roundup for March 2010 « Nonprofit Blog Exchange Blog Mon, 28 Jun 2010 02:38:27 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-112874 [...] 10 Donations. 3 Thank-Yous. 7 Failures to Communicate (Kivi’s Nonprofit Communications Blog) [...] [...] 10 Donations. 3 Thank-Yous. 7 Failures to Communicate (Kivi’s Nonprofit Communications Blog) [...]

]]> By: 10 Tips for a Happier, More Productive Non-Profit | Conducive Chronicle http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-2/#comment-112684 10 Tips for a Happier, More Productive Non-Profit | Conducive Chronicle Wed, 19 May 2010 05:23:00 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-112684 [...] This is a given, but bears repeating. People pay attention to how well and quickly they’re thanked. And then they tell their friends. And post it on the internet. [...] [...] This is a given, but bears repeating. People pay attention to how well and quickly they’re thanked. And then they tell their friends. And post it on the internet. [...]

]]> By: Die, Direct Mail, Die! « Cherita Smith | Social Media + Social Change. http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-1/#comment-112671 Die, Direct Mail, Die! « Cherita Smith | Social Media + Social Change. Tue, 18 May 2010 02:18:06 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-112671 [...] Maybe, just maybe, this disrespect for donors—along with a lack of stewardship, also a sign of disrespect—is part of the reason why donor acquisition is so notoriously [...] [...] Maybe, just maybe, this disrespect for donors—along with a lack of stewardship, also a sign of disrespect—is part of the reason why donor acquisition is so notoriously [...]

]]> By: Fundraiser & Donor http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/comment-page-1/#comment-112431 Fundraiser & Donor Wed, 07 Apr 2010 21:36:02 +0000 http://www.nonprofitmarketingguide.com/blog/?p=1924#comment-112431 I would like to correct a statement on a previous post. US Charities are only required to issue tax receipts for gifts of $250 or more. Many receipt for gifts much lower than that, of course. It is true that many measure the diminishing returns as the gift amount gets much lower. This is most likely not out of lack of gratitude or stinginess, but more in an effort to make sure those funds are put to great use. The person who asks about the fancy response piece cost vs. the $10 gift, for example -- what's the tipping point? $1? $15? $25? And there are different receipts required for different types of gifts (cash v. items, for example). So the person who was upset about the donation of books being difficult might not be aware that there are laws (and forms) specific to such giving, and yes, they do make things more complicated, thanks to the IRS. I would advise that these organizations are contacted to find out exactly what their policies are. What is the point of this exercise if not to find out what is happening behind the scenes? I would be interested in an active follow-up so that there is some further education. Perhaps donors could learn something here, too? I would like to correct a statement on a previous post. US Charities are only required to issue tax receipts for gifts of $250 or more. Many receipt for gifts much lower than that, of course.
It is true that many measure the diminishing returns as the gift amount gets much lower. This is most likely not out of lack of gratitude or stinginess, but more in an effort to make sure those funds are put to great use. The person who asks about the fancy response piece cost vs. the $10 gift, for example — what’s the tipping point? $1? $15? $25?

And there are different receipts required for different types of gifts (cash v. items, for example). So the person who was upset about the donation of books being difficult might not be aware that there are laws (and forms) specific to such giving, and yes, they do make things more complicated, thanks to the IRS.

I would advise that these organizations are contacted to find out exactly what their policies are. What is the point of this exercise if not to find out what is happening behind the scenes? I would be interested in an active follow-up so that there is some further education. Perhaps donors could learn something here, too?

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