Comments on: Does Your Social Media Policy Let Staff Be Real? http://www.nonprofitmarketingguide.com/blog/2010/04/22/does-your-social-media-policy-let-staff-be-real/ Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 09 Feb 2012 08:40:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Social Media & Social Networking for Nonprofit Organizations « Slope Resources http://www.nonprofitmarketingguide.com/blog/2010/04/22/does-your-social-media-policy-let-staff-be-real/comment-page-1/#comment-115006 Social Media & Social Networking for Nonprofit Organizations « Slope Resources Mon, 15 Nov 2010 18:36:18 +0000 http://www.nonprofitmarketingguide.com/blog/?p=2045#comment-115006 [...] of government and nonprofit social media policies Rough draft of a nonprofit social media policy Does your social media policy let your staff be real? Social media plans and policies for [...] [...] of government and nonprofit social media policies Rough draft of a nonprofit social media policy Does your social media policy let your staff be real? Social media plans and policies for [...]

]]> By: What We’re Reading, Week Of 4/26 « i On Nonprofits http://www.nonprofitmarketingguide.com/blog/2010/04/22/does-your-social-media-policy-let-staff-be-real/comment-page-1/#comment-112540 What We’re Reading, Week Of 4/26 « i On Nonprofits Thu, 29 Apr 2010 14:39:27 +0000 http://www.nonprofitmarketingguide.com/blog/?p=2045#comment-112540 [...] social media sites. Non-profits should know the risks, use privacy settings and develop an internal social media policy. Employees might benefit from social media training to help them become more familiar with the [...] [...] social media sites. Non-profits should know the risks, use privacy settings and develop an internal social media policy. Employees might benefit from social media training to help them become more familiar with the [...]

]]> By: Mazarine http://www.nonprofitmarketingguide.com/blog/2010/04/22/does-your-social-media-policy-let-staff-be-real/comment-page-1/#comment-112522 Mazarine Sun, 25 Apr 2010 19:09:32 +0000 http://www.nonprofitmarketingguide.com/blog/?p=2045#comment-112522 Dear Kivi, Social media is about building relationships, which is why it should be part of every development departments' plan. Tweeting the reason people give, and what they gave, every time that they give, is huge, and some nonprofits are doing this right now on twitter. It's not taking anything away from your nonprofit, and in fact, it's encouraging people to give, because they might have the same reason to give as the person your nonprofit tweeted about. Or maybe they will want their name retweeted by your nonprofit too. That always builds goodwill, when you tweet something someone has said or done. It's generosity of spirit that is going to separate the successful nonprofits from the failed ones. And your development/social media staff has to be generous. If they are greedy, it's saying something about what behavior is rewarded at your nonprofit. One way to counteract this is to make sure leadership understands what building online community is about. That way they can reward the right behaviors. Also, if we increase merit-based pay rewards at nonprofits, we're going to get more people trying harder to be more generous. Mazarine http://wildwomanfundraising.com http://twitter.com/wildwomanfund Dear Kivi,

Social media is about building relationships, which is why it should be part of every development departments’ plan.

Tweeting the reason people give, and what they gave, every time that they give, is huge, and some nonprofits are doing this right now on twitter. It’s not taking anything away from your nonprofit, and in fact, it’s encouraging people to give, because they might have the same reason to give as the person your nonprofit tweeted about. Or maybe they will want their name retweeted by your nonprofit too. That always builds goodwill, when you tweet something someone has said or done.

It’s generosity of spirit that is going to separate the successful nonprofits from the failed ones. And your development/social media staff has to be generous. If they are greedy, it’s saying something about what behavior is rewarded at your nonprofit. One way to counteract this is to make sure leadership understands what building online community is about. That way they can reward the right behaviors.

Also, if we increase merit-based pay rewards at nonprofits, we’re going to get more people trying harder to be more generous.

Mazarine
http://wildwomanfundraising.com
http://twitter.com/wildwomanfund

]]> By: Kivi Leroux Miller http://www.nonprofitmarketingguide.com/blog/2010/04/22/does-your-social-media-policy-let-staff-be-real/comment-page-1/#comment-112507 Kivi Leroux Miller Thu, 22 Apr 2010 21:15:09 +0000 http://www.nonprofitmarketingguide.com/blog/?p=2045#comment-112507 Erica - Thanks for your comment. I agree that the shift from scarcity to abundance thinking is definitely needed for social media success, and that could explain why some organizations have such a hard time "getting" the power of social media -- they are still stuck in the scarcity mode. Erica – Thanks for your comment. I agree that the shift from scarcity to abundance thinking is definitely needed for social media success, and that could explain why some organizations have such a hard time “getting” the power of social media — they are still stuck in the scarcity mode.

]]> By: Erica Holthausen http://www.nonprofitmarketingguide.com/blog/2010/04/22/does-your-social-media-policy-let-staff-be-real/comment-page-1/#comment-112506 Erica Holthausen Thu, 22 Apr 2010 20:41:01 +0000 http://www.nonprofitmarketingguide.com/blog/?p=2045#comment-112506 Some excellent food for thought! In the ever-changing world of social media, it's nice to know that there are some policies out there to look at for guidance. I think a social media policy should encourage staff to connect with so-called "competitors". When I see one business praising their competition for something done well, my respect for both businesses increases. It would be nice to see a shift from a perspective based on scarcity to one based on abundance -- both in terms of an organizations social media outreach and fundraising. Some excellent food for thought! In the ever-changing world of social media, it’s nice to know that there are some policies out there to look at for guidance. I think a social media policy should encourage staff to connect with so-called “competitors”. When I see one business praising their competition for something done well, my respect for both businesses increases. It would be nice to see a shift from a perspective based on scarcity to one based on abundance — both in terms of an organizations social media outreach and fundraising.

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