How Often to Email in 2011?

I just took a look at the results to date from our survey of nonprofit communicators, as I prepare for our webinar tomorrow (Wednesday) on Trends for 2011 and Your Nonprofit Marketing Plan for 2011.

The “How much email is too much (or too little)” question is one I get all the time, so I was particularly interested in the results to the question on how frequently the respondents expected to email their lists.

Here’s how it breaks down so far.

44% – Monthly

17% – Every Other Week

12% – Weekly

12% – Quarterly

4% – Twice a Year

2%- Several Times a Week

The rest, 9%, said they didn’t know.

I think it’s really encouraging that 75% say they’ll email at least monthly. That’s what I recommend as the minimum for most organizations.

This represents only about 150 nonprofits so far, and we’d like to hear from a lot more of you! Please take the survey and let us know where you are on the spectrum. You’ll get a free copy of the report on January 10 when you do.



© 2007-2017, Nonprofit Marketing Guide. All Rights Reserved.

Share This Post On
  • Thanks for sharing the data, Kivi!

    My recommendation is that it takes bi-weekly (every other week) emails to be remembered as a “regular” email by recipients (e.g. one that’s not deleted on receipt).

    That being said, I think analytics provide lots of great info on the ideal frequency. What’s critical – no matter the frequency – is that every email that comes from your organization is targeted, specific and features a single, clear to call to action.

    Interested in what else you learn!

  • Thanks for sharing the data, Kivi!

    My recommendation is that it takes bi-weekly (every other week) emails to be remembered as a “regular” email by recipients (e.g. one that’s not deleted on receipt).

    That being said, I think analytics provide lots of great info on the ideal frequency. What’s critical – no matter the frequency – is that every email that comes from your organization is targeted, specific and features a single, clear to call to action.

    Interested in what else you learn!

  • Liz

    We’re a local environmental nonprofit that is new to email marketing. We are in our 2nd month of doing it, and we have sent three emails so far to our list of about 1000. We have plans to send two emails next week with a 100% year end fundraising focus, and I am having second thoughts on that frequency. I do not want to turn our donors off from our new embrace of online communications! I also know online attention spans are short, and we could be missing out on some donors if we don’t do this. Any thoughts?

  • I simply want to tell you that I’m all new to blogging and really liked this web blog. Most likely I’m going to bookmark your blog . You definitely come with impressive writings. Many thanks for sharing with us your web-site.

  • Thanks a bunch for sharing this with all folks you actually realize what you’re speaking about! Bookmarked. Please also seek advice from my site =). We will have a hyperlink exchange arrangement among us!

  • I like what you guys are up too. Such intelligent work and reporting! Keep up the excellent works guys I¡¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my website 🙂

  • I’d like to thank you for the efforts you’ve put in writing this blog. I really hope to view the same high-grade blog posts from you later on as well. In fact, your creative writing abilities has motivated me to get my own, personal website now 😉

  • Hey there, You have done a great job. I will definitely digg it and personally recommend to my friends. I am sure they will be benefited from this website.

  • Pingback: Brian Lock Highwood IL()

  • Simply wish to say your article is as amazing. The clarity in your post is just spectacular and i can assume you’re an expert on this subject. Well with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please keep up the rewarding work.

  • voyance gratuite en direct de marseilleVisiter le magnifique site web : voyance gratuite en ligne

  • Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  • Next time I read a blog, Hopefully it doesn’t fail me as much as this particular one. After all, Yes, it was my choice to read through, however I really believed you would probably have something interesting to say. All I hear is a bunch of crying about something that you can fix if you weren’t too busy looking for attention.

  • Aw, this was a very nice post. Taking a few minutes and actual effort to produce a good article… but what can I say… I put things off a lot and don’t seem to get anything done.

  • An interesting discussion is worth comment. I do believe that you need to publish more about this issue, it might not be a taboo matter but generally people don’t speak about such topics. To the next! Many thanks!!

  • The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  • Thanks a lot for giving everyone an exceptionally terrific possiblity to read articles and blog posts from this website. It really is very enjoyable and as well , packed with a good time for me personally and my office friends to search your blog really three times a week to find out the latest stuff you will have. And of course, we’re certainly fulfilled with the gorgeous tips you serve. Selected 2 ideas in this article are in fact the finest we’ve ever had.

  • After I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve four emails with the exact same comment. Is there an easy method you are able to remove me from that service? Thanks a lot!

  • I quite like reading through an article that will make men and women think. Also, thank you for allowing me to comment!

  • I was excited to find this website. I want to to thank you for your time for this particularly fantastic read!! I definitely enjoyed every little bit of it and i also have you book-marked to check out new stuff in your site.

  • Can I simply just say what a comfort to uncover a person that truly knows what they’re discussing on the net. You definitely understand how to bring a problem to light and make it important. More and more people have to look at this and understand this side of the story. I was surprised that you are not more popular since you definitely have the gift.

  • The very next time I read a blog, Hopefully it won’t disappoint me just as much as this particular one. I mean, I know it was my choice to read through, but I actually believed you would probably have something useful to say. All I hear is a bunch of whining about something that you could fix if you were not too busy searching for attention.

  • Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.

  • I’m amazed, I have to admit. Rarely do I encounter a blog that’s equally educative and engaging, and without a doubt, you have hit the nail on the head. The problem is an issue that too few folks are speaking intelligently about. Now i’m very happy that I found this in my hunt for something relating to this.

  • Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  • Can I simply say what a relief to uncover somebody who actually understands what they’re discussing on the net. You actually know how to bring an issue to light and make it important. More and more people ought to check this out and understand this side of your story. I was surprised that you’re not more popular given that you definitely possess the gift.

  • Oh my goodness! Incredible article dude!

  • I was very happy to uncover this page. I wanted to thank you for your time for this particularly fantastic read!! I definitely really liked every bit of it and i also have you book marked to see new information on your web site.

  • Hi there! I simply wish to give you a huge thumbs up for your great information you’ve got right here on this post. I’ll be coming back to your blog for more soon.

  • I couldn’t refrain from commenting. Perfectly written!

  • Undeniably believe that which you said. Your favorite justification appeared to be on the web the easiest thing to be aware of. I say to you, I definitely get irked while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  • May I simply just say what a relief to uncover someone that actually understands what they’re discussing online. You certainly know how to bring an issue to light and make it important. A lot more people must look at this and understand this side of the story. I can’t believe you’re not more popular since you definitely have the gift.

  • Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  • Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  • This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  • Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.

  • Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  • My husband and i were very more than happy that Edward managed to do his inquiry by way of the ideas he obtained out of the web page. It’s not at all simplistic just to happen to be giving for free methods which a number of people may have been selling. And we acknowledge we need the website owner to give thanks to for that. The main explanations you’ve made, the easy site menu, the relationships you aid to instill – it’s many astonishing, and it’s letting our son and our family feel that the idea is thrilling, and that’s highly essential. Many thanks for the whole thing!

  • Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  • An interesting discussion is definitely worth comment. I think that you should publish more about this subject matter, it might not be a taboo subject but usually people do not discuss such issues. To the next! All the best!!

  • I’m pretty pleased to uncover this website. I need to to thank you for your time just for this fantastic read!! I definitely savored every part of it and i also have you book marked to check out new stuff in your blog.