Mixed Links for Nonprofit Communicators

Happy Friday! Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so.

With a few tips from me and Nancy Schwartz, the National Clearinghouse on Families and Youth shows what goes into Creating a Simple Marketing Plan.

If you’re a small, mostly volunteer-run nonprofit, don’t think you can’t fundraise online. It just takes a little creativity as the Maryland nonprofit Kids Are Heroes found out. Read their story as shared by Maureen Carruthers: Online Fundraising for Tiny Nonprofits: A Case Study.

Jeff Brooks also gives us some fundraising lessons from an unexpected source – the TV show Gilligan’s Island.

If you’ve been reading a lot of nonprofit communications blogs, you know storytelling should be a big part of your communications plan. But what about those organizations who deal with human services and have concerns about confidentiality? Lori Jacobwith speaks with the development and special events coordinator at such a nonprofit who gives a few tips on how they handle sharing stories.

After my webinar last week on rethinking your nonprofit newsletter, I had a lot of questions on how to grow your email list. The Marketing Profs’ article Five Proven Ways to Increase Email Subscriptions is a great place to start.

And for those of you who rely on direct mail, find out How the Web Makes Direct Mail Better. Learn how to integrate your communications both online and off.

If you’re not sure what to do with your Twitter account, the Fundraising Coach gives us 5 Twitter Tips for Fundraisers.

RAD Blog will be hosting this month’s Nonprofit Blog Carnival and is taking submissions now. The theme for this month is cutting through the red tape. You can learn more about the topic or find out how to submit your blog post here.

If you are in the market for a job in the nonprofit marketing, Nancy Schwartz posts a list of several available jobs every Friday on her Getting Attention blog. You can find the lists tagged Friday Futures. If you’re a nonprofit looking to hire marketing or communications staff, you can submit the job by filling out this online form.

And last but not least, here’s what’s coming up next on our Weekly Webinar Series schedule . . .

April 28: Making the Ask: Getting People to Give, Volunteer and More

May 5: Integrating Your Online and Offline Marketing Plan into One Plan that Works

May 18: Taming Your Editorial Calendar and Content Creation Process

May 25: Creating Awesome Content: Ideas for Nonprofit Writers

June 2: Get Real! Use Your Org’s Personality to Build Rapport with Supporters

Coming Next Week on the Blog: More video interviews on creating and managing content with the National Wildlife Federation and DC Central Kitchen, creating an editorial style guide, a free webinar on setting marketing goals, and calls to action that just don’t work.


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