First off, Happy Birthday to my assistant and sister, Kristina Leroux!
Now to the nonprofit marketing goodies . . .
Causes on Facebook has added a great new feature: Welcome and Thank You Videos. Whether you use Causes.com or not, the idea of welcome and thank you videos is FABULOUS.
John Haydon helps us keep up with the constantly changing Facebook page features in How to Use the New Facebook Insights (Video Tutorial).
We’ve got double the goodies from Beth Kanter this week. First, with more Facebook news, she gives us notes from Mari Smith’s webinar on the recent Facebook changes. Then, she gives us a great interview with Paull Young of charity: water detailing their strategy, measuring results, and tactics.
Katya Andresen shares The Limits and Virtues of Empathy and why it isn’t quite enough to get people to act.
If you’ve been hearing a lot lately about social fundraising, you should check out Dawn Crawford’s post Nonprofit Tool Box: Peer-to-Peer Fundraising that highlights BC/DC Ideas’ favorite social fundraising tool.
Want to know The Secret to Achieving 3X Better Fundraising Results? Frank Barry posts an infographic on how online and offline giving go hand in hand.
The Case Foundation released a “lessons learned” report about planning and executing a virtual convening (in other words, an online conference) based on their experiences with the Millennial Donor Summit.
Nonprofit Communicator Blog shares 7 Tips to Building and Maintaining Your Media List
And here’s what’s coming up next at Nonprofit Marketing Guide:
10/24: Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns(with Rachel Hope Allison)
11/8 – 11/18: Direct Mail for Small Nonprofits (E-clinic with Tom Ahern) Limited availability so register now! (July e-clinic sold out several weeks in advance, so don’t delay.)
11/16: How to Write a Quick and Dirty Marketing Strategy (Free, but asking for $10 donation to Positive Wellness Alliance)
I’ll be in Kansas City on Tuesday for the Philanthropy Midwest conference, so if you’ll be there, please find me and say Hi!
Have a great weekend!