2012 Nonprofit Communications Trends – Infographic

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide.  Nearly 1,300 nonprofits participated in the survey for the report.

We’ve also made separate graphics for each of the five chunks of data below, if you are interested in only a portion of this full graphic.

How Nonprofit Marketers Plan for 2012

The Big Six Most Important Communications Channels for Nonprofits

How Often Nonprofits Will Email and Direct Mail Their Supporters

The Importance of Social Media to Nonprofits

What Nonprofits Find Exciting and Scary about 2012

You can find all the report graphics here.

 

Nonprofit Communications Trends for 2012 Infographic

 

Thanks to Julia Reich Design for producing the infographics for us!

P.S. Join us this Thursday for a free webinar: Ten Nonprofit Marketing Changes to Make in 2012.

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  • http://twitter.com/davidlawyer3 David Lawyer

    What is concerning is the fact that nonprofits seem to feel intimidated and afraid of using social media to enhance and improve communication to supporters? It’s almost as if they feel that social media is a replacement for the traditional communicative forms they are accustomed to when that couldn’t be farther from the truth. Social media is just ANOTHER tool in the tool box to get their message across. It is best used in conjunction with other marketing means and ideally integrated.

    • http://www.nonprofitmarketingguide.com/blog Kivi Leroux Miller

      Agree!

  • http://www.connectioncafe.com/authors/cheryl-black.html Cheryl

    I’m glad to see PR holding on. Even though we think about mainstream media as being traditional (ie old) media, it’s still one of the most common ways for us to initially hear of charities and other organizations. It’s from back in August, but this Convio blog post offers a handful of good tips for scoring some good old fashioned earned media: http://www.connectioncafe.com/posts/2011/09-september/i-heard-it-on-the-news.html

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  • Nancy

    Great presentation of what nonprofit communicators are feeling and doing, Kivi! But what are your recommendations here – are these the right directions to be going in or….?, etc.

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