Do You Use Content to Build Your Lists?
It’s official . . . I’m writing a new book this year called “Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.” The first draft is due in December, and between now and then I want to collect lots of stories from you to include in the book. My personal goal is to include 100 different nonprofits, so I’d love to hear your story!
I’ll be doing several surveys this year, to collect examples for very specific parts of the book. So if the questions is this particular survey aren’t a good match for you, wait for the next one.
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Are you offering special downloads or apps that require email registration, for example? Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? These are common practices in the business world (we use them daily at Nonprofit Marketing Guide ourselves!), so I want the book to demonstrate how nonprofits can make the concept work for them.
If you are using content to build your lists, share your story!
Can’t see the survey here? Click over to the web version.