THIS is Why You Need a Content Strategy

by Kivi Leroux Miller on June 20, 2012

in Content Marketing,Nonprofit Communications,Nonprofit Marketing Strategy

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too. I also shared it in my weekly e-newsletter this morning.

What do you think? Does this resonate with you?

This is just the first edition, so help me improve it by leaving your comments on this post.

 

Nonprofit Communications with and without a Content Strategy

  • http://www.blog-adlerauge.de/ Alexandra Ripken

    Dear Kivi, I`m your follower from Germany and quoted you and your post several times allready because both, you and your thinking, are great. Thank you for your big, big support. And again, I will translate your post to our German colleagues. Have a good day
    Alexandra Ripken

  • http://twitter.com/txglennross Glenn Ross

    Your content strategy also includes places for the proper use and frequency of user-generated content as opposed to the occasion letter from someone to whom you provided a service.

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  • AlexJB

    My first thought is that that’s one super magical content strategy!  

  • AlexJB

    My second thought is that you’re promising an awful lot based on the existence of a content strategy. Simply defining a strategy is barely the first step in achieving the level of cohesion that would allow the wonderful things in the right hand column. A lot of those require significant cultural shifts :-)  Not to say that a content strategy is worthless, just to say that the chart is too pie in the sky for me to find it compelling.

  • http://www.nonprofitmarketingguide.com/blog Kivi Leroux Miller

    I agree that it’s something to aspire to rather than a guarantee. The without column isn’t a doom-and-gloom guarantee either. There’s a lot missing in the middle. But I do think there is a big contrast between what you get when you are strategic, and what you get when you aren’t, and that’s really the point.

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