How Derek Hurwitch Proposes to Find Younger Donors

Derek Hurwitch, the senior director of marketing and communications for Jewish Family Service in Palm Beach County, is wrestling with a challenge common to many nonprofits: find some younger donors.

Listen to how Derek proposes to take on this challenge by paying attention to what that target audience cares about most– you may be surprised with what he came up with.

  • Mary Cahalane


  • Jenny

    this is great! thanks for sharing. I love the fact that the youth get to choose – trusting them to make good decisions.

  • Amy Juhnke

    Cool! I’m curious about how the kids were found. (how Derek knew who to recruit)

  • Jonathan Trenton

    Interesting strategy to find younger donors. Very creative. I like it!