Mixed Links on Nonprofit Marketing and Fundraising

It’s Friday so let’s have some Mixed Links!

Messaging

Voting for the 2012 Nonprofit Taglines Awards Competition ends next Friday, October 5th.  It only takes about 5 minutes and may actually help you consider whether your tagline is working or not. Vote today!

What do you think of your mission statement? Here is a challenge: see if you can cut it to just 8 words. Kevin Starr shares why you should be able to do just that in The 8 Word Mission Statement.

Robert Mills encourages you to show your personality with your online content with Finding Your Tone of Voice (I blogged more on this on Wednesday).

Fundraising

Blackbaud along with the Nonprofit Research Collaborative has released a  report on board fundraising you should be interested in.  According to their study, 60% of organizations where board members help with fundraising met their 2011 fundraising goal. This study also debunks a common perception that board members help an organization meet its fundraising goal through their own giving.

Gail Perry has 7 Breakthrough Tips to Boost Your Fundraising This Fall.

Lori Jacobwith shares what to do when Dealing With that Bummer Feeling After Getting a ‘No’ to an Ask.

Does your organization use a telemarketing service? Joanne Fritz thinks that’s a bad idea and tells donors to Just Hang Up When a Charity Calls and Asks for Money.

Marketing

I cannot stress enough how important an editorial calendar is to your content marketing strategy. Here are Four Mistakes Content Marketers Make When Creating Editorial Calendars (written for businesses but still applicable to your org).

With the rise of Pinterest, infographics and photos being more prominently displayed on Facebook, the trend in internet marketing is definitely leaning toward visuals and images. Should your blog take on this trend as well? Here are 3 reasons why it might.

As part of its Be Fearless initiative, the Case Foundation is looking for the individuals in communities across the country that tackle social challenges in bold and unconventional ways. $650,000 in grants, software and technology prizes and outdoor adventures will be awarded. Only the first 1,000 nominations will be accepted. The grant recipients and prize winners will be announced on November 13th.

Nonprofit Training

NonprofitMarketingGuide.com Webinars:

For Pass Holders Only – October 4: Measuring Your Nonprofit Marketing Success

For Pass Holders Only – October 10: Social Media Starter Kit: Facebook for Nonprofits

For Pass Holders Only – October 16: Taming Your Editorial Calendar and Content Creation Process

FREE for everyone – October 24: Three Stories Every Nonprofit Should Be Telling (While you can register for free, we are asking for a $10 donation to for Positive Wellness Alliance)

Charity HowTo Webinars I’m Teaching:

October 3: Writing Nonprofit Thank You Letter That Inspire Future Gifts

October 22: How to Write a Nonprofit Annual Report People Will Actually Read

Have a great weekend!

Author: Kristina Leroux, Community Engagement Manager

Categories: Fundraising, Messages and Tag Lines, Mixed Links

I am the Community Engagement Manager at Nonprofit Marketing Guide.com.