Nonprofits have always embraced content marketing. We just didn’t call it that. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming.
In my e-book, The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates, and Inspires, I compare content marketing to running a busy restaurant.
You are a master chef responsible for feeding your participants and supporters. You need to feed them regularly, and it better be good, so they keep coming back for more, and so they spread the word about you.
But fabulous meals don’t just miraculously appear. There’s a lot going on behind the scenes. And that’s where this e-book will help!
I originally released this 81 page e-book for $37, but since my new paperback book (due out in August 2013) will cover a lot of the same stuff (and much, more) I have decided to provide this as a freebie!
P.S. Get $100 Off Our Annual All-Access Pass!
Remember, starting in 2013, we are adding even more training opportunities for All-Access Pass Holders. Right now, you can get the Annual All-Access Pass, which includes all of the Weekly Webinar Series and all of our e-books and downloads (How to Write a Nonprofit Annual Report, 20 Essentials for Your Nonprofit E-Newsletter, etc.) for just $365. But time is running out! The deal ends on December 31st so act now.
P.P.S. We won’t post tomorrow (Merry Christmas!), but will be back on Wednesday with another freebie for you.