Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  - they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.)

Here’s what I love about this . . .

• It reminds me that I gave money and they say where that money is going, plainly and simply.
• It gives me perspective on how long it takes for projects like this to happen, and shows me where we are in that process. This seems to be a new addition to these emails.
• Then, and only then, it gives me the specifics about the project. Without the context provided by the first two points, I would probably ignore this level of detail.
• It promises more progress reporting and communication.

So simple, so brilliant.

Can you do something like this?