Charity: Water Progress Email – Learn from It!
Here’s what I love about this . . .
- It reminds me that I gave money and they say where that money is going, plainly and simply.
- It gives me perspective on how long it takes for projects like this to happen, and shows me where we are in that process. This seems to be a new addition to these emails.
- Then, and only then, it gives me the specifics about the project. Without the context provided by the first two points, I would probably ignore this level of detail.
- It promises more progress reporting and communication.
So simple, so brilliant.
Can you do something like this?