Stupid Things You Should Stop Doing [+ Giveaway]

End-of-Year-GiveawayWorking the last weeks of the year can be a drag. Kids are out of school. Co-workers are taking vacations.  Let us help make your day a little brighter with some free stuff! Today we continue our book giveaway for our readers. So whether you are stuck at work or a nonprofit marketing geek  who still reads blogs on vacation (like us), join us and win!

Earlier this summer we shared 21 stupid marketing tactics and strategies you are totally wasting your time on, as well as those you are needlessly holding on to.

Refer to the infographic below and let us know which of these stupid things you will pledge to stop doing in 2014.

StupidThingsNonprofitMarketersCanStop

You can also check out the FREE 60-minute recorded webinar, 21 Things Nonprofit Markerters Can Stop Doing, which not only identifies the stupid things your organization may be doing, but will also:

  • Help you determine just how far your particular organization has traveled into Stupid Town
  • Share advice on how to convince others what you’re doing is ridiculous, so that you can stop doing those things and move on together happily ever after
  • What you can do instead that might actually accomplish the goal that the “biggest time suck ever” things were intended for in the first place.

Today’s Contest:

Comment below and let us know which of these stupid things you are going to stop doing in 2014. The winner will be picked at random from comments made by Tuesday, December 31st.

Books we will be giving away include:

  • Facebook Marketing for Dummies by John Haydon, Paul Dunay and Richard Krueger
  • Switch: How to Change Things When Change is Hard by Chip Heath, and Dan Heath
  • Blah Blah Blah: What to Do When Words Don’t Work by Dan Roam
  • Giving 2.0: Transform Your Giving and Our World by Laura Arrillaga-Andreessen
  • Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Recruit, Motivate, and Raise More Money by Jay Conrad Levinson, Frank Adkins, and Chris Forbes
  • The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey
  • Managing Technology to Meet Your Mission from NTEN

  • IdeaDept

    Excessive editing and handwringing — I can’t control this, but I can be more assertive about cutting it off and moving on with the matter at hand.

  • Lisa S

    asking for help or support!

  • Sarah M

    Stop using “Help” or “Support”

  • Fabiola Berriozabal Johnson

    Walking on Eggshells… I encouraged our team to do like our team for 2014 Go Boldly!

  • MRHS

    This is my first year as an advancement officer. In the year to come retention, relationship building and stepping forward boldly are my three major focuses for 2014.

  • Katrina F

    I’m going to stop focusing more on acquisition than retention. Our strategic plan calls for me to reach 1,200 members by the end of 2014 and we typically refer to it as “acquiring # new members” – but thinking more broadly, getting to 1,200 can include retaining more of the members we’ve already got!

  • CEO

    Outreach to the general public…and trying to do it all at once.

  • Ca

    Trying to do it all at once and stop using “Help” or “Support”

  • Ruslyn Case-Compton

    I’m giving up excessive editing and writing articles which are way too long. In fact, I’ve already started. Our 2012-2013 annual report is one 8.5 x 11 sheet. No fuss easy reading.

  • CCLYouthTheaterNOLA

    Kivi, your posts are always right on target. This one is exceptional – chockful of good comments. For 2014 focusing on donor and e-list member retention is the way to go for my NPO. In 2013 we tried several outreach activities/events for the general public and it brought in zero new clients/dollars. Good ideas but not our constituency. Our focus needs to be on those who already love what we do and get them to create word of mouth with their circle of influence.

  • Angie

    Outreach to the general public – much better to know your audiences.

  • Ann

    Excessive editing and trying to do it all at once – constant struggles with a one person staff but I know I can do it!

  • Danielle Kempe

    Stop using “help” or “support” is definitely something we need to work on at my nonprofit.

  • Shelee at Sunrise

    Marketing to the general public–since we are “new” (3 years old) and people don’t know we exist.

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  • Alena P

    Will stop trying to do it all!

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  • Kristina Leroux

    Congrats, Danielle. You won! Please send an email to helpdesk@nonprofitmarketingguide.com with your shipping address.

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