How Big Should Your Communications Team Be?
Need some helping making the case for more communications staff? Here’s what we learned from the 2016 Nonprofit Communications Trends Report:
Team size grows as budgets grow, surpassing one FTE somewhere between the $500,000 – $1 million mark and three FTE at the $5 – 10 million mark.
In 2016, 72% of all survey participants said they expected their communications team’s staffing to stay the same size, with only 20% expecting team staffing to grow.
With respect to communications team budgets, 57% expect theirs to remain the same in 2016, with 28% expecting team budgets to grow.
We did not ask about average budget size, but have heard from enough people who want that data that we will work on it next time.