Day in the Life of a Nonprofit Communicator – Kristina Kelly

Kristina Kelly

Kristina Kelly

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

We want to hear from you too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina Leroux 

As the Social Media Manager for miraclefeet, an international nonprofit in North Carolina, Kristina Kelly is committed to utilizing social media to raise awareness of untreated clubfoot. She previously enjoyed working with the Muscular Dystrophy Association, FanSided Sports Network, and Ignite Social Media. When she isn’t feeding her two beagles or trying a new vegan recipe, you can find her reading a book or cheering on the Carolina Hurricanes with her husband.

And this is her typical day:

Before 8:00 a.m. – The beagles are baying for breakfast by 7:00 a.m., so I’m making a cup of dark roast by 7:01 a.m.

I fire up my laptop to monitor our social media platforms. I check the channels both natively and via HootSuite, because you can never be too careful! I look for notifications that require my attention, but also engagement opportunities to connect with clubfoot families and potential donors.

8:00 a.m. to 10:00 a.m – Social media isn’t a 9-5:00 p.m. weekday job, so I love that my organization understands the importance of flextime. After about an hour of work and another hour to commute, I roll into the office by 10:00 a.m.

After I respond to emails, I open up Wrike to see what’s on my to-do list for the day. If you haven’t used Wrike, I recommend trying their free version. It is a great project management tool that allows you to set timelines and tasks collaboratively as a team and upload documents. It grounds me when panic hits on busy days.

10:00 a.m. to 12:00 p.m. – Since it is the beginning of the month, I’ll spend my mornings this week pulling analytics for the monthly report. In addition to exporting data from Facebook, Twitter, and Iconosquare, I’ll look for trends and find possible explanations for any spikes or decreases in performance.

Early morning is also a great time to look for trending hashtags on Twitter. Never miss an opportunity to join a relevant conversation!

12:00 p.m. to 2:00 p.m. – A few blocks away, we’re lucky to have an amazing local co-op with lots of vegan options for me. Carrboro, North Carolina, is one adorable town!

After getting lunch at the co-op, I chow down at my desk. It’s also a great time to check in with my Director of Marketing for any updates that may impact social media.

2:00 p.m. to 4:00 p.m. – At this point, my eyes are crossed from staring at numbers, so I’ll switch over to content creation. I produce a content calendar for Facebook, Twitter, and Instagram every two weeks, but I also aim for 1-2 content series and one full-blown campaign each quarter.

Today, I’ll work on copy and images for our World Clubfoot Day campaign on June 3rd. It’s a huge day of celebration and an excellent opportunity to raise awareness and funds for the one million children and adults living with untreated clubfoot around the world.

After 4:00 p.m. – I save my content and reports, check the channels, and schedule content for the next day before heading out around 4:00 p.m.

I’ll work out or take the dogs for a nice walk when I get home around 5:30 p.m.

After dinner, I’ll open my laptop to monitor for any social media activities, trending hashtags, and reply to any unanswered emails. The goals and tasks are pretty consistent from day-to-day, but you never know what new and exciting opportunity will fall into your lap and allow you to help more people around the world. Isn’t that what it’s all about at the end of the day?

Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

Author: Kristina Leroux, Community Engagement Manager

I am the Community Engagement Manager at Nonprofit Marketing Guide.com.

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  • Gloria

    It is really hard work! So much respect for people who are able to do this by their own! ? You are superwoman Kristina!

    If you need any helpful tool which can save your time I recommend social listening application Brand24.net. We have special offer for NGOs and you can even now check how it works by using a free trial. I know many nonprofit organizations that use it successfully and increase their reach and influence by this. Worth to try!