Email Metrics – Explained!

You don’t have to have a math degree in order to make sense of your email metrics.

Find out which metrics you need to be tracking and how to do it in this free download:

Email Metrics Explained

If you want to get better results from your email (and social media), join Kivi for our next Nonprofit Marketing Accelerator that STARTS TOMORROW. Learn more and claim your team’s spot.

This 28-page download will show you how to measure:

  • Open rates
  • Click-through rates
  • Click-to-open rates
  • Response or conversion rates
  • Bounce rates
  • Unsubscribe or opt-out rates
  • Complaint, abuse or spam rates

And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. We also share benchmarks from the

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Author: Kristina Leroux, Community Engagement Manager

I am the Community Engagement Manager at Nonprofit Marketing

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