Communications Directors Are Great Writers and Lousy Designers?

nonprofit communications trendsIn this year’s Nonprofit Communications Trends Survey, we asked participants to rate themselves on some common skills that communications directors need.

(The survey closes this Friday, so please take it now if you haven’t already!)

According to the preliminary data, nonprofit communications pros overall say they are best at:

  • Creating relevant and engaging messaging
  • Copywriting
  • Leading communications decisionmaking

And worst at:

  • Analytics / measuring performance
  • Photography
  • Graphic Design

Of course, this varies widely from person to person, but these are the results overall.

I think you can interpret this data in lots of ways, and I don’t want to go too deep into it without further analyzing who said what exactly. But given the emphasis on visual content in communications today, these are certainly interesting results!

Take the Nonprofit Communications Trends Survey now and you’ll get a free copy of the full report in January and a preview webinar too!



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  • flath2o

    Depending on your analysis, a webinar could include topics like how to take good photographs, infographics, and the basics of graphic design. Perhaps you’ve hear that graphic design is all CRAP. Contrast, Repetition, Alignment and Proximity.
    If you can get people to stop center justifying titles, copy, etc…designs will look so much better, too.