Newsjacking for Nonprofits
Jun29

Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the public relations practice of using a hot item...

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Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

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Newsjacking: The New Way to Get Media Attention
Jan23

Newsjacking: The New Way to Get Media Attention

Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking. David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link). It’s all about what he calls owning the second...

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Take Your Media Relations From Good to G.R.E.A.T.
Nov30

Take Your Media Relations From Good to G.R.E.A.T.

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. If your organization does not have a media relations strategy, the end of the year is a good time to...

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Build a Rapid Response Media Protocol at Your Nonprofit
Oct26

Build a Rapid Response Media Protocol at Your Nonprofit

In a today’s media world, speed is critical. To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. If you move too slowly, you will miss opportunities to gain attention and change minds. And if your organization is at the center of a controversy, the inability to respond quickly can have...

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