Newsjacking for Nonprofits
Jun29

Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the public relations practice of using a hot item...

Read More
Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

Read More
Newsjacking: The New Way to Get Media Attention
Jan23

Newsjacking: The New Way to Get Media Attention

Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking. David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link). It’s all about what he calls owning the second...

Read More
Is Blogging Dead?
Aug09

Is Blogging Dead?

I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!” I thought to myself while staring at my computer screen sipping my cup of chai tea. But like any good story, this one has a twist. (Cue the dun dun dun music) Where did I read this insipid bit of news? It was on a blog, of course. And just about every other thing you read about...

Read More
Raising Awareness for Your Cause – Nonprofit Blog Carnival
Aug28

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge In addition to raising a mind-boggling amount of money ($94.3 million as of yesterday), it’s certainly raised awareness of ALS as a...

Read More