How to Solve Any Nonprofit Marketing Problem [New Video]
May20

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way to get you closer to a solution, no matter the problem. (If you’ve taken a lot...

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Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]
May18

Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors start with just one pillar. We’ll be sharing new videos on Wednesday (how to solve any nonprofit...

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Do Thought Leaders Have to Write AND Speak?
May13

Do Thought Leaders Have to Write AND Speak?

When I talk to people about marketing for thought leadership, whether a nonprofit communications director trying to promote her boss as a thought leader or a consultant trying to promote herself that way, I often hear this question: Do you have to write AND speak to be a successful thought leader? I think the answer is YES, which is unfortunate, because it’s rare for both writing and public speaking to come naturally to the same...

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Raising Your Boss’s Profile: What’s Your Advice?
May06

Raising Your Boss’s Profile: What’s Your Advice?

Here’s a challenge that several nonprofit communicators have asked me about recently: How do I raise the national visibility of my boss on our issues? This is something we’ll cover in our new webinar on May 20, Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise. But let’s work on it here too. Let’s say your situation is something like this (which is a composite of the real...

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Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get
May05

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest Post by Cassia Burke of Children of the Nations I’m a writer...

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