How to Build Trust in Your #NPCOMM Competence
Jun20

How to Build Trust in Your #NPCOMM Competence

    Do you recognize any of these scenarios? Your boss is a perfectionist which makes him nitpicky and hypercritical of your work because he believes it reflects poorly on him if it is not just so. Even though your boss knows you can do the work, she still thinks she can do it better, therefore she won’t delegate it to you. But because she is so busy, she never actually does the work. Your boss says social media is your job,...

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8 Productivity Practices You Might Want to Try
Jun13

8 Productivity Practices You Might Want to Try

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks. Do not (repeat) do not try them...

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5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track
Jun07

5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track

Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know which ones work best for you!  Pick Just One Thing a Day Your to-do list is way too long, right? I used...

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10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?
May31

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. For example, I’m including one about repurposing content 3, 6, 9, and 12 months after it was created. I’m also...

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My Five Rules for Repurposing Your Content #npcomm Style
May25

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy. To make them even easier to remember, they are all...

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