Objectives for Your Nonprofit Communications Plan

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing…

12 Ways to Add More Hygge to Your Office

If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. (The photo at the top of this post isn’t mine, but the smaller ones below are.) Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s…

Are You in Charge of Your Nonprofit’s Digital Transformation by Default?

If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important…

What Question Would You Ask 1,000 Communications Directors?

In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about communication team salaries, sizes, and budgets communications effectiveness how communicators spend their time communications frequency in different channels…