How Long Does It Take? Track Your Time to Find Out!
Feb10

How Long Does It Take? Track Your Time to Find Out!

How long should you spend working on an email newsletter? How much time do you need to invest in Facebook or Twitter to improve your engagement? While we can give you rough, anecdotal answers to questions like these, I’d much rather see you answer the questions for yourself. With your real-life data, you can then make some decisions about where you should increase the time or decrease the time spent on certain tasks. Creating...

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Feeling the Love for Twitter
Feb03

Feeling the Love for Twitter

Twitter. The second fiddle. Always the bridesmaid. The step-child. Pick whatever metaphor you like, but Twitter is always coming in as the runner-up to big bad Facebook. But guess who’s there for Twitter, wanting to take it to the prom and even maybe marry it someday? Nonprofit communications directors! In our 2016 Nonprofit Communications Trends Report, we found that communications directors have a much stronger preference for...

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Where I am Speaking February – April: Come Say Hi!
Feb01

Where I am Speaking February – April: Come Say Hi!

I love getting to meet our blog readers in person, so if you will be attending any of these events, please find me and say Hello! I’m usually around for awhile both before and after I speak. February 12-13, Tampa, FL, UST Annual Meeting (private).  I’ll be leading some discussions on marketing campaigns and how to repurpose and leverage content. February 23, Orlando, FL, SeriousFun Children’s Network Annual...

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How to Use Trello for Your Editorial Calendar [Video]
Jan27

How to Use Trello for Your Editorial Calendar [Video]

Here’s our third video in this week’s series on editorial calendars for nonprofits. See the earlier videos on using Excel and Google Calendars for editorial calendars and using Asana. If you prefer a project management tool that’s more visually oriented, you may like Trello. Let’s take a look at some ways you could use Trello for an editorial calendar. (Here’s the link if you can’t see the player.)...

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How to Use Asana for Your Editorial Calendar [Video]
Jan26

How to Use Asana for Your Editorial Calendar [Video]

Here’s our second video in this week’s series on editorial calendars for nonprofits. Check out yesterday’s video on using Excel and Google Calendars for editorial calendars. When simple spreadsheets and calendars aren’t enough, it’s time to upgrade to a project management tool. Let’s take a look at using Asana for an editorial calendar.   (Here’s the link if you can’t see the...

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