Don’t Make It Look TOO Nice
Sep02

Don’t Make It Look TOO Nice

Your reaction when your Executive Director says, “This looks TOO nice.” via GIPHY Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services. (This is the same theory that keeps your salary so low, your software so old and your desk chair...

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The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks
Aug25

The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks

    I hear comments like these all the time — and these are real comments from our recent survey . . . I spend too much time doing things that aren’t important and don’t have time left for what really matters. My “do this eventually” list is growing and out of control. I am overwhelmed and juggling too many priorities. Sound familiar? Don’t you wish you could just make a decision, do the...

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Coaching Consultants on Getting More Nonprofit Clients
Aug24

Coaching Consultants on Getting More Nonprofit Clients

My first professional love is working with nonprofits on their communications and marketing — training, advising, and coaching them — I think of it as the sweet life. My second love is helping others who want to live that sweet life too by dedicating their consulting or freelancing careers to serving the nonprofit sector like I do. We need more consultants and freelancers who “get it” if we are all going to...

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Got UTM? Measuring Nonprofit Email and Social Media Results
Aug19

Got UTM? Measuring Nonprofit Email and Social Media Results

You may have noticed some strange code on the end of links you click in emails or from social media . . . things like utm_source=newsletter&utm_medium=email. But do you know why that code is there or what it is doing? Or that you should be using it too? UTM stands for Urchin Tracking Module, and the UTM codes or parameters you add to the end of your standard website links give Google Analytics much more detail about what those...

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What’s Your Advice on Measuring Marketing Success?
Aug18

What’s Your Advice on Measuring Marketing Success?

  Here’s a question that came in last week . . . Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Our numbers are increasing: clients served, sales at our thrift stores, donations, etc., since I was hired as the organization’s first Communications Coordinator a year ago. But how do I determine how much of the increased activity  is due to the work I’m doing in marketing,...

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