Building an Editorial Calendar Based on Stories
Jun22

Building an Editorial Calendar Based on Stories

I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. How do you build them into your editorial calendar so you get the most out of them? I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website.   I...

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What to PUT in Your Newsletter
Jun21

What to PUT in Your Newsletter

Puzzling over what makes really good newsletter content, especially in email?  It’s really not that hard. People like email content that is Personal, Useful or Timely . . . or PUT. Make your newsletter more Personal by Sending from a real person with a functioning reply-to address. Segmenting your mailing list so you can send people content that’s more relevant to them. Merging in personal information like a first name or...

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20 Tips to Energize Dull Nonprofit Writing
Jun20

20 Tips to Energize Dull Nonprofit Writing

Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life. 1. Use more descriptive nouns and verbs. Don’t say child when you can say teenager or toddler or even 16-year-old or 3-year-old. 2. Add short anecdotes or stories. People often need an example to understand what you are talking...

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Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM
Jun08

Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM

Wouldn’t you like to more easily find content related to the work of nonprofit communications professionals on Twitter, Instagram, and other hashtag-friendly places? Let’s make it so! Please start using the hashtag #npcomm when you are talking about your work in a professional capacity and want other nonprofit communications pros to see it.  Have a question about nonprofit communications? Ask it on Twitter with the hashtag...

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Who Belongs in the Nonprofit Smackdown?
Jun07

Who Belongs in the Nonprofit Smackdown?

OK, I don’t really know what I am calling this thing. Smackdown Match-Up Head-to-Head Compare & Contrast Side-by-Side Something along those lines. Whatever we end up calling it, we are planning a series of blog posts and tip sheets that look at the communications of two national nonprofits working in the same space.  Where are the strategies in sync? Where do they diverge? What can you learn from it? We started this process...

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