One Lesson from the #iGiveLocal “Give Local America” Fiasco
May04

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others. Instead, this post is about lessons learned for...

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What Nonprofit Leaders Think about Communications
May03

What Nonprofit Leaders Think about Communications

Here at Nonprofit Marketing Guide, we survey communications and fundraising staff all the time. So it’s interesting for me to hear what staff who aren’t directly responsible for those functions have to say about nonprofit marketing. Marc Pitman of the Concord Leadership Group recently surveyed over 1,000 nonprofit leaders, 60% of whom are executive directors or middle managers. While most of the survey dealt with strategic...

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What a Development AND Communications Director Really Does
Apr14

What a Development AND Communications Director Really Does

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group.   Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not going to find one...

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Your E-News and Social Media Should Get Married. Really.
Apr13

Your E-News and Social Media Should Get Married. Really.

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of...

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Editorial Planning When Everything Is Up in the Air
Mar30

Editorial Planning When Everything Is Up in the Air

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular subject area or geographic location, or on natural or man-made disasters that may or may not...

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