3 Things You Probably Didn’t Know about Communications Measurement
Oct18

3 Things You Probably Didn’t Know about Communications Measurement

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting . . . 1. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication. They have a great evaluation framework and taxonomy, although I...

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How Nonprofit Communicators Can Measure Awareness
Oct10

How Nonprofit Communicators Can Measure Awareness

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research.  The argument for the goal goes like this: If someone isn’t aware you exist, then how can they use your...

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Tips for Silent Videos (Or When People Turn Off Your Sound)
Oct03

Tips for Silent Videos (Or When People Turn Off Your Sound)

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound.  Use music as the only sound, with key messaging on the screen. ...

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Advice for New Communications Directors
Sep26

Advice for New Communications Directors

We recently asked you to share your advice for new communications directors, and we heard from 25 of you. That’s a great start, but we’d love to hear even more! Share your advice here. Here are just a few of the great nuggets of wisdom so far . . . “The most important research you can do is research into your own audience. You can study communications best practices obsessively, but if your plan of action isn’t...

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So Simple and Effective, You Gotta Do One!
Sep19

So Simple and Effective, You Gotta Do One!

I love, love, love, thank you videos. They are relatively easy to produce and so feel-good and effective. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late! During a new webinar on October 5, I’m going to give you a huge head...

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