Getting Started with a PR Plan
Jan28

Getting Started with a PR Plan

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR.  That’s why we are excited to bring on a few new guest bloggers  — including Sean Horrigan. Let us know what PR and media relations questions you have and we’ll get you answers. ~Kivi Guest Post by Sean Horrigan of PR Guy PR is powerful. It can take an...

Read More
The Hardest, and Easiest, Parts of the Job
Jan27

The Hardest, and Easiest, Parts of the Job

In the survey for the 2015 Nonprofit Communications Trends Report, we asked you to identify what was extremely challenging about your job, and what wasn’t challenging at all. What’s Most Challenging . . . Time and money are always at the top of these lists in the nonprofit world, and it’s no different here. Those two challenges are the biggest based on what survey participants tagged as very or extremely challenging. But...

Read More
Consultants and Freelancers – Get More Nonprofit Clients
Jan22

Consultants and Freelancers – Get More Nonprofit Clients

I love working for nonprofit clients. It’s the sweet life. And I want other consultants and freelancers to be able to make it work as a career choice too, because I believe nonprofits are better served by people who are fully dedicated to the sector’s success. So, one of my side projects from Nonprofit Marketing Guide is a blog and coaching program to do that just: help other consultants and freelancers get nonprofit...

Read More
Marketing is Killing Fundraising. Seriously???
Jan20

Marketing is Killing Fundraising. Seriously???

  Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing takes your organization the WRONG WAY.”...

Read More
Use the Trends Report to Fight the Stupid
Jan14

Use the Trends Report to Fight the Stupid

  We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We wanted data for you, to supplement our own so-called “expert” opinions. I wanted answers to my own questions too, especially ones...

Read More