Why Deleting People from Your Email List is a Good Thing
Feb21

Why Deleting People from Your Email List is a Good Thing

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective. After all, don’t you want the largest email list possible? Since the...

Read More
How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017
Feb16

How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017

Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself. Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness). Want to share this infographic? Here’s...

Read More
Five Ways to Plan for the Unexpected, #NPComm Style
Feb08

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need to accept that reality. Being Agile is the A in CALM. Here are several ways you can stay agile and plan for the...

Read More
How the Super Bowl Inspired Nonprofit Marketing in Atlanta
Feb06

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi Guest Post by Kathy Powell Living in Atlanta, the whole city is pretty pumped for the Super Bowl today....

Read More
Need Strategic Guidance? Ask Them to Slice the Pie
Feb01

Need Strategic Guidance? Ask Them to Slice the Pie

Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance is essential to creating a logical communications strategy. Logical in the L in CALM....

Read More