Where Communications Directors Feel Most Effective
Dec12

Where Communications Directors Feel Most Effective

In the 2018 Nonprofit Communications Trends Report, we asked participants to rate their effectiveness on several common nonprofit communications goals. We’ll reveal all the details in the full report in January 2018 (reserve your copy here), but I wanted to share a preview with you now, as you plan for 2018. Of the 12 most common nonprofit communications goals, survey participants rated themselves most effective, in this order,...

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How Nonprofit Comms Staff Are Getting Training
Dec07

How Nonprofit Comms Staff Are Getting Training

We asked a new set of questions about professional development for communications staff in the 2018 Nonprofit Communications Trends Report Survey this year.  We wanted to know the kinds of training people were participating in. No surprise, webinars were the most popular. But I was also happy to see that local, regional, and national conferences ranked well too. Which conference nonprofit communications staff should attend is a...

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Communications Directors Are Great Writers and Lousy Designers?
Nov29

Communications Directors Are Great Writers and Lousy Designers?

In this year’s Nonprofit Communications Trends Survey, we asked participants to rate themselves on some common skills that communications directors need. (The survey closes this Friday, so please take it now if you haven’t already!) According to the preliminary data, nonprofit communications pros overall say they are best at: Creating relevant and engaging messaging Copywriting Leading communications decisionmaking And...

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Coming Soon: The CALM not BUSY Book Club
Nov16

Coming Soon: The CALM not BUSY Book Club

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released. What’s equally exciting to me personally is that it will be the first title released by a new publishing company I am launching with my friend and business partner, Antionette Kerr. Bold and Bright Media will release CALM not BUSY as well as Modern Media Relations, a book co-authored by...

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7 Planning Steps for a Short Annual Report
Nov15

7 Planning Steps for a Short Annual Report

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch . . . You have to spend more time planning it. That’s because it’s a lot harder to create something short, where you have to make strategic decisions about what to leave out, than it is to just throw everything into the document....

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