9 Content Marketing Tips for Nonprofits
Jun30

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable One column, clean design 3 “musts” for better content marketing: Listen and understand your audience...

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How Boundaries Can Motivate You
Jun24

How Boundaries Can Motivate You

When something is overwhelming, like, let’s say, your job as a nonprofit communicator, it’s very hard to feel like you are getting anything done or making any progress at all, no matter how dedicated you are. We get overwhelmed, and motivation dissolves, in many aspects of our lives. For example, this summer, my husband has been pleasantly surprised by just how much work I am doing in the garden. I’ve always liked...

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#NPCommPix is back starting July 1!
Jun23

#NPCommPix is back starting July 1!

We’ll be kicking off the fourth edition of the #NPCommPix photo-a-day challenge for nonprofit communications pros on July 1, and I hope you’ll join in the fun. Dawn Crawford at BC/DC Ideas and I host the challenge, but we are very excited to welcome our first guest co-host, the Young Nonprofit Professionals Network this time! All you have to do is take a look at the daily prompt, and post a photo to Instagram or Twitter...

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When You Have a Little Extra Left in the Marketing Budget
Jun17

When You Have a Little Extra Left in the Marketing Budget

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in. She’s the communications director at Temple Sinai Atlanta, and here’s part of an email she sent me yesterday . . . “Our fiscal year starts in July and...

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Communications Mentoring Program – Fundraisers Welcome!
Jun11

Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to focus specifically on donor communications. So, if you are a development director...

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