2 Strategies to Help Your Nonprofit Go Viral
Apr23

2 Strategies to Help Your Nonprofit Go Viral

“Going viral” isn’t really something you can predict. In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. ~Kivi Guest Post by Peter Panepento of Panepento Strategies “Why can’t we go viral like that?” It’s a question you’ve likely heard at some point from your executive director or...

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Successful Facebook Advertising on Less than $2 a Day
Apr20

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months. ~Kivi Guest Post by Drew Bernard, Founder and CEO of ActionSprout With almost...

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Board Exercise: Communicating to Become a Favorite Cause
Apr13

Board Exercise: Communicating to Become a Favorite Cause

I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship.  These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with your current donors by making them feel more appreciated,...

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April Is All About Email Newsletters
Apr07

April Is All About Email Newsletters

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content. For something so important and time-consuming, you want to make sure it’s right. Unfortunately, a lot of nonprofit e-newsletters are neither visually appealing nor do they...

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Another Brilliant Marketing Idea You Can Steal
Apr01

Another Brilliant Marketing Idea You Can Steal

Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too:...

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