Yes, Your Open Rates Are Wrong. But You Can Still Use Them.
Sep22

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as NOT engaged when they actually are. That’s because they may be opening your email, but if...

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The New Email Metric You Might Want to Try
Sep20

The New Email Metric You Might Want to Try

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care about our content. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday....

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Are You Pretending That People Really Want Your E-Newsletter?
Sep13

Are You Pretending That People Really Want Your E-Newsletter?

This week’s cartoon from Marketoonist made me laugh out loud . . .   You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide. Earlier this summer, I...

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Nonprofit Blog Carnival: What You Did This Summer
Aug31

Nonprofit Blog Carnival: What You Did This Summer

  Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.” Here at Nonprofit Marketing Guide, we spent our summer giving a lot of thought to ways that we can help nonprofit communications professionals better demonstrate and track their own professional development. We decided to...

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Best Facebook Groups for Nonprofits
Aug24

Best Facebook Groups for Nonprofits

Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before. If you feel isolated with what you think must be special dysfunctions of your nonprofit alone, you need to connect with others online. My current favorite nonprofit Facebook Group is Nonprofit Happy Hour, which is an offshoot of...

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