Ditch Your Nonprofit Website Slider or Carousel and Do This Instead
Jun14

Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea. You can showcase more than one message at a time! It moves, and that’s...

Read More
Three Fundamentals for Better Decisions
Jun12

Three Fundamentals for Better Decisions

  Communications directors have to make A LOT of decisions. We also get information and input from lots of places, and that can make decision making even harder. I think it’s helpful to keep in mind some fundamentals that apply regardless of the kind of decision you are making — this goes for personal decisions too! All good decisions are based on logic AND emotion. It’s the head and the heart. It’s data...

Read More
The CALM not BUSY Book Club is Open!
Jun05

The CALM not BUSY Book Club is Open!

Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here. If you don’t, get a copy from Amazon here, and then join...

Read More
How Your Nonprofit’s Personality Influences Content
May31

How Your Nonprofit’s Personality Influences Content

How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next. They may dream of making the recipes (and occasionally will), but most viewers are drawn to cooking shows because of the personalities involved. Nonprofits can use this same phenomena to connect with participants and supporters. Why We Need to See Your...

Read More
Seeking Examples of Nonprofits Collaboratively Marketing Programs and Services
May23

Seeking Examples of Nonprofits Collaboratively Marketing Programs and Services

  I am working on a new keynote presentation that I’ll be giving in late June on how nonprofits can collaborate on marketing communications. I would love to feature your organization in my presentation if you’ve been involved in anything like . . . Developing a new brand to represent products/services from multiple nonprofits Jointly targeting a specific group of potential clients, volunteers, or supporters with a...

Read More