Want Staff Help with Communications? Start with Photography
Aug15

Want Staff Help with Communications? Start with Photography

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text. With the proliferation of smartphones with good cameras, it’s easier than ever for everyone on staff, regardless of writing talents or interests, to contribute to your nonprofit’s communications...

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7 Signs Your Communications Strategy Isn’t Strategic
Aug08

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few...

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Media Relations Lessons from My Summer Vacation Fiasco
Aug02

Media Relations Lessons from My Summer Vacation Fiasco

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week.  Even though I wasn’t seeking media attention, I got it, resulting in my quote appearing online and/or in print in the Washington Post, the New York Times, the Miami Herald, the San Francisco Chronicle, Time Magazine, and a bunch of regional dailies and trade press. My family and I vacation on Ocracoke every...

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How to Get Program Staff to Use Your Editorial Calendar
Jul18

How to Get Program Staff to Use Your Editorial Calendar

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story.  When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to...

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When Sponsor Promotion Consumes Your Communications Channels
Jul12

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of...

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