Three Musts Before Measuring Your Marketing Really Matters
Sep30

Three Musts Before Measuring Your Marketing Really Matters

On Wednesday, October  2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success.  I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers to pay attention to related to your website, email, social media, direct mail, etc. But...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Great Advice on Storytelling for Nonprofits
Sep25

Great Advice on Storytelling for Nonprofits

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” The columns are packed with advice as well as lots of great examples, written in response to specific questions. It’s worth curling up with these links and good warm beverage for an hour or two. Here are just a few that...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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How Can You Measure Your Nonprofit’s Marketing Success?
Sep18

How Can You Measure Your Nonprofit’s Marketing Success?

Ever feel like you are just sort of flailing around at work, trying every last “best practice” and hoping you are somehow reaching who you want to reach? Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and...

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