Using Story Arcs to Plan Your Communications
Jul13

Using Story Arcs to Plan Your Communications

Are you telling a bunch of great little stories in your communications that don’t really seem to add up to much? You are likely missing a larger story arc. I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends this Friday!). I’ll talk about how to take all those individual stories and make them into something much more powerful. I recorded a short preview...

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Where to Start in Your Pursuit of #CALMnotBUSY
Jul06

Where to Start in Your Pursuit of #CALMnotBUSY

Looking for more CALM not BUSY in your work day, but not sure where to begin? It might help to think about it in terms of the more familiar Who, What, When, Where, Why, and How.  C is for Collaborative — It’s the WHO. Are your working relationships with people either internally or externally overwhelming you? Brainstorm some ways to be more collaborative, while also being more productive. What’s the best use of...

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The Key Ingredient to Your #NpComm Success
Jul05

The Key Ingredient to Your #NpComm Success

What’s the real difference between nonprofits with great communications successes and those who can’t get past the ho-hum, just-OK results? Nonprofit Marketing Guide and Big Duck are working together to find out! Might it be . . . Experimenting often and learning from failures? Expertise of individual staff members? Delegation of responsibilities from leadership? Or something else entirely? Help us find the answers by...

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Our Annual All-Access Pass Is on Sale NOW
Jun29

Our Annual All-Access Pass Is on Sale NOW

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or . . . you might have a new budget starting on July 1. Either way, this sale is for you! Included in the Annual All-Access Pass: Live and recorded webinars presented by our guest advisors and me that keep you up-to-date on best...

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Building an Editorial Calendar Based on Stories
Jun22

Building an Editorial Calendar Based on Stories

I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. How do you build them into your editorial calendar so you get the most out of them? I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website.   I...

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