BRIEF: Make a Bigger Impact by Saying Less [Book Review]
Jul24

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief is essential for everyone. He says the consequences of not being brief can be brutal: wasted time,...

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If You Could Tell Consultants One Thing . . .
Jul22

If You Could Tell Consultants One Thing . . .

If you could tell consultants, freelance writers, graphic designers, and other people your nonprofits hires Just One Thing about working for nonprofit clients, what would it be? What do they not understand about nonprofits? What would make your working relationship soooo much better? Please share your advice in the comments. Lots of consultants read this blog so you are doing a public service.  ...

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3 Email Acquisition Campaigns You Can Use to Grow Your Email List
Jul16

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. Like the other advice and tips pages, this page is also organized based on your experience level, so whether you are just starting to acquire emails for a new e-newsletter...

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5 Leadership Failures That Hurt Communications and Fundraising
Jul15

5 Leadership Failures That Hurt Communications and Fundraising

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made so much harder than they should be because of a handful of leadership failures. Here are five that...

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How This Nonprofit Got More Out of Their Annual Report [Infographic]
Jul10

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social media. They were able to go from 32 pages to this: Then, as...

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