5 Clever Online Engagement Ideas for Nonprofits
May18

5 Clever Online Engagement Ideas for Nonprofits

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their...

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads
May02

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social media. One thing I was glad to see explored — the impact of the...

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How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!
Apr13

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable. Quizzes are a tool every nonprofit communicator should have in their digital marketing...

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We Want You Back! How to Re-Engage Inactive Email Supporters
Mar22

We Want You Back! How to Re-Engage Inactive Email Supporters

You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Collecting), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives! Inactives are people who already said “yes” to...

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6 Tips for Launching Your Own Member Month Campaign
Mar02

6 Tips for Launching Your Own Member Month Campaign

December is done. Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. Starts at 1 p.m. ET today so sign up now! Here are 6 quick tips for launching your own member month campaign. 1. Make It About THEM, Not Just YOU As...

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