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BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.” In 2015, Oxford Dictionaries named emoji as its “Word” of the Year, when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into…

I LOVE MONTHLY DONORS

Want More Monthly Donors? Learn to Love the Lightbox

Who doesn’t love a monthly donor?  These loyal supporters are the pillars of solid, progressive fundraising programs. They’re retained at an exceptionally high rate of 85-90 percent, compared to an average retention rate of 45 percent for all donors, according to the 2017 Fundraising Effectiveness Survey Report. And they stay longer – between five and seven…

WEIGH IN, NONPROFITS: Do You LOVE or HATE Twitter’s New 280 Character Count?

I’ll be honest. My first reaction to Twitter doubling its character count – from 140 to 280 – made me all: via GIPHY I’m not alone: Twitter users herald new character limits with 280-character howls of despair  We all have 280 characters? Well, as Shakespeare wrote, “Brevity is the soul of wit. The soul of…

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Giving Tuesday is coming on Nov. 28. Are you ready? If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started. I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ:…

How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin, President and Founder of JustLeadershipUSA, about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience. He spent six years incarcerated in a…

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and…

CROWDFUNDING: Who’s Giving…To What and Where

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations. These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The report uses data from 1.2 million…

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and…

NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss

“You don’t take a photograph. You ask quietly to borrow it.” — Unknown The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice…

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Two. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Whoa. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to…

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to…

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies. Lately, when we begin working together, figuring out how we’ll communicate and manage communications and projects, I inquire, “Do you email? Or Slack.” I’ve used Basecamp, Asana and Trello. Skype…